The Role of Marketing Public Relations (MPR)

Post 1:

Disinformation for Hire

Information has changed drastically in the last few years. Everyone with a podcast, blog, or social media page has become an authority or expert and has an opinion that they will freely share with anyone who will listen. Businesses large and small are affected by disinformation; the effect can be negative or positive.

Module 3 Discussion Week 1 Resources

What is Marketing Public Relations? (2022)

Public Relations Helps Build Goodwill (2022)

Marketing and Public Relations – Working Together (2022)

The Public Relations Approach is the Future of Marketing (2022)

Using Marketing & PR to Quickly Increase Your Brand's Visibility (2022)

Week 1 Discussion Post

Based on the resources provided or your research, use Marketing Public Relations (MPR) on the company website. Create a page that describes what your company offers the community (50-75 words of text on the page). In your post, provide rationale for what is written based on the company. (Research Support Required) Include the website link in your post.

This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format.
Post 2:

MPR: Turning Negatives into Positives

Internet trolls and annoyed Yelpers can hurt your business' online presence. Hashtag Activism is a powerful movement that has moved social justice topics to the forefront of searches and feeds. Small businesses do not have armies of users or large budgets to combat negative information.

Module 3 Discussion Week 2 Resources

How to Respond Social Media Reviews: 5 Tips for Negative and Positive Review Responses (2022)

How to Turn Negative Publicity into a PR Opportunity (2022)

Tackling trolling: How trolling affects brands (2022)

Combatting Misinformation and Disinformation in the Post-Truth Era (2022)

How brands can tackle trolling by taking away the enabling audience (2022)

Based on the resources provided or your research, share what you can do if your company receives negative coverage online. (Research Required)

This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format.

NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring "Level 2-Developing" on the grading rubric.