Business Plan Research Assignment: Lingstrom Fashion Store

BUSINESS PLAN
Lingstrom Fashion Store
New York
U.S.A
10th November 2016
Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc466539102 \h 3The Company PAGEREF _Toc466539103 \h 4The Products PAGEREF _Toc466539104 \h 5Market Analysis PAGEREF _Toc466539105 \h 5Competitor Analysis PAGEREF _Toc466539106 \h 6SWOT Analysis PAGEREF _Toc466539107 \h 6Operations PAGEREF _Toc466539108 \h 7Market and Sales Strategy PAGEREF _Toc466539109 \h 7Funding Request PAGEREF _Toc466539110 \h 8Financial Projections PAGEREF _Toc466539111 \h 8Reference PAGEREF _Toc466539112 \h 10
Executive Summary
The Ownership - The business structure will be a sole proprietorship.
The Management – the (owner) shall manage the operations of the business. Staff members shall carry out business logistics and customer response.
The Goals and Objectives – the business shall aim to provide high-end quality lingerie products in luxury departmental and online stores. The business has a prospect of having three more stores in the state of New York within the first three years of operation.
The Mission – is to provide the highest quality and trendy high-end lingerie fashion alternative in a serene shopping atmosphere for all fashion savvy women.
The Vision – is to be the best fashion house of choice, offering quality lingerie fashion with unlimited variety, lifestyle, and value.
The Product – The products shall include panties, crotches, corsets, bras, garters, chemises, corsets, body suits, merry widows, bustier, baby dolls, and many more lingerie.
The Target Market – the business shall target fashion savvy women within the state of New York. The products shall fit their seasonal and continuous demands, by offering sexy and trendy outfits for these women.
Pricing Strategy - The prices shall start from $70 according to the size and product type.
The Competitors - The business main competitors are shops and online stores offering the same type of products.
Capital Requirements – the business shall require a start-up capital of $3,290,000 for acquiring products and servicing other expenses within the first one year of operation. Out of this, the business shall require bout $1, 200,000 through bank loans.
Business Plan
The Company
Business Sector – the owner would like to start a luxury departmental store business specialized in delivering a large variety of high quality lingerie. The company’s name shall be Lingstrom Fashions operating in the state of New York.
Company Goals and Objectives - the company aims to provide high-end and in-demand local and exotic lingerie to fashion loving women. The business aims to reach this market through the luxury departmental store and e-commerce through the business website. The departmental stores shall offer exquisite ambience ideal for high-end shopping, quality service and after-sales services, real time customer response and opportunity for pre-orders. The busy and populous New York district is ideal for the business due to high market demands, high and different types of shoppers and nearness to customers preferring high-end products.
Company ownership structure – the business structure shall be a Sole Proprietorship.
Ownership background – the ownership and management of the business shall be by (Name). The owner has acquired versed skills in fashion and business management, requisite for running the business effectively.
Company management structure - the owner of the business shall undertake the management duty of the business. Staff members shall be employed to do marketing, finance and book keeping, delivery services, ICT, sales, cleanliness, and security.
Organizational timeline – the business shall achieve its objectives and goals within the first three years of start-up.
Company assets – the company shall acquire vehicles, furniture, ICT equipments, machines, and shares within the business timeline.
The Products
Products - The customers will enjoy a variety of lingerie such as bras, corsets, panties, crotches lingerie; which shall come in different sizes, colors, and styles.
Product Patent – the business name is unique and licensed by the state of New York government to carry out the above task.
Future products - The business shall venture into other products according to customer demands. The business shall specialize mainly in lingerie.
Market Analysis
Business description and outlook - The business shall be a high-end lingerie fashion shop selling the products through departmental stores and online through the business website. The business shall aim to have three departmental stores in New York City within the next three years. The departmental stores shall portray luxury and extreme ambience to attract and provide comfortable shopping experience to customers.
Target market and pricing - The business shall target the fashion savvy women in New York City with the high-end lingerie. The products shall include panties, crotches, corsets,...