The Rise and Fall of Blackberry

Rise and Fall of Blackberry
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Rise and Fall of Blackberry
The video indicates that the features contributing to the Blackberry phone’s great value to business people comprised its ease of Wi-Fi connection, built-in camera, browsers, and Gmail. Individuals value communication since it is one of the ways that facilitate the efficiency of marketing and connection of customers with entrepreneurs. The Gmail feature in Blackberry enabled investors to send and receive messages seamlessly and globally. Therefore, it helped them link with consumers from all over the world (Business Insider, 2020). The browsers and connection to Wi-Fi were also fundamental. Hence, they were of great assistance by ensuring that entrepreneurs remained updated on current market trends and informed on the entire market status.
The Blackberry resisted change by not upgrading its phones to features appealing to consumers progressively as the market shifted into an era of smartp...