The Founder: The Success of McDonald's Restaurants

Movie Review
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Introduction
Every great story has humble beginnings. Every legend has a start. The stories of success, in any field, are usually supposed to be an inspiration for anyone. It is worth noting that while the results are great or successful, the people behind such are in no way different. They are just ordinary human beings who opt to do things in an extraordinary manner. They tend to take the things that are assumed to be routine, as a serious proposition in attaining their ultimate goals. Eventually, what unfolds thereafter leaves a trail of excellence and example to others. This paper analyzes the movie The Founder, and dissects it to identify the important lessons that can be drawn from it.
Discussion
In the movie the Founder, a story is narrated on how the MacDonald’s fast food restaurants came to top the list as one of the best restaurants in the world. It is a story of how bad and good capitalism can fuse into one success story. Ray Kroc is a businessman who was involved in selling milkshake mixers for the brand of Prince Castle. The business was not doing very well, but at one particular time, he received a milkshake mixer order which surprised him. Some had requested for eight mixers, and it was very unusual for such a thing to happen. Due to his curiosity, Ray took a trip to San Bernardino where the order had come from and that marked the beginning of his new business life.
On his visit to the restaurant, he was able to meet the two brothers who were Dick and Maurice who were the owners of the MacDonald’s restaurant. The two brothers were more than willing to share their story with Ray, and that to an extent opened his eyes as far as business is concerned. One particular thing that got the attention of Ray was the manner in which the company was run efficiently with every worker being conversant with the area in which they were good at and giving it their best. Additionally, Ray was also able to note that all the activities carried out in the restaurant were fast, and none of the customers were delayed as they waited for their order to be completed and that was one factor that attracted large numbers of clients. Business is a very tricky venture for any individual to get in to but being persistent and giving the best without compromising on quality is the most paramount factors to consider if the business is to be a success.
The Success of MacDonald’s Restaurants
As the conversation between Ray and the two brothers continued, he came up a suggestion on the need to franchise the restaurant the brother’s however responded by saying that it is a move they had tried, but it was faced with a handful of challenges. Poor quality standards among others led to the failure of the venture. Ray was not convinced that enough was done to franchise the restaurant and for that reason, he requested the brothers to allow him to continue with the efforts to franchise the restaurant. Through a written document the brothers gave him the approval to go on with the activity. At first, Ray had the idea of starting a business which would attract the rich people in the society of Illinois, but it was not easy as problems similar to those that had faced the two brothers arose.
For that reason, Ray changed his mind and set up a business targeting the middle-class individuals and this time it was a success. New restaurants began opening in different areas, and they were able to capture the attention of many customers due to the exceptional services being offered. Ray had successfully taken the idea from the two brothers, and he had a mission to improve on what he had seen work so efficiently. At no time was the quality of food offered in the restaurant comprised. He and his workers adhered strictly to the set food and beverages regulations, therefore, being at an advantage over the other restaurants which had been in the industry for extended periods.
Secondly, the formula of preparing and making food was different from others and it could not be easily copied by others. The recipe emphasized on the high levels of cleanliness reducing the complaints from the authorities and the customers. The third and the final measure that Ray had put in place was that of ensuring that there was uniformity in all the restaurants. All the services given from one restaurant to the other were similar to get as many customers as possible and from all parts of the country.
Ray as a businessman and from the experience he got from the two brothers knew that customers were the most critical part of the business. They were solely able to determine whether the company would be the success or not. He, therefore, worked tirelessly to ensure that he was not only able to attract them with his products and services, but he was also able to retain them. Each day the number of customers kept increasing, and that was one of the most significant achieve...