Methods Section of a Proposal
Like the previous assignments, you will be building towards the final project, which is a research proposal. In this assignment, you will be working on the methods section of your proposal. You have not yet encountered all the different methods available to social scientists, but you do have a sense of when to use quantitative methods and when to use qualitative methods. You also have some introduction to surveys/questionnaires, interviewing, and in this week, field work. Answer the following questions thoroughly. Although you do not need to include references or any texts for this assignment, you may want to think about what texts you have encountered in this course so far that will help you think through the methods section of your proposal. (For the final project, you will need to use texts from the syllabus to support your decisions for your methods).
- Based on the feedback I gave on your first assignment, what is your research question now? (10 points)
- What method(s) will best help answer your research question? Why? (20 points)
- How do you plan on executing your research? In other words, how will you collect your data? Think through every step needed in order to actually conduct your research. For example, if you are using surveys, you will need to think about what topics you will cover, how you will ask those questions, what format your survey will be in, your population of interest, how you will sample, how you will disburse your survey, how you will make sure your survey results/sample are representative, how you will get your survey into the hands of your sample respondents, etc. What ethical considerations do you need to make? Think granular. Walk me through every step and every hurdle. (50 points)
- What potential hurdles may come up, and how will you address them? What critiques of your methods may come up, and how will you address them? (20 points)
Assignment #3
Student Names
Institutional Affiliation
Assignment #3
Assignment 1 feedback: The research topic was broad and needed to be narrowed down to one specific research question. It is specified that the social media platform needs to focus on the specific industry including the type of impact that one needs to have, thus avoiding confusion. I shall ensure that I use a consistent research method should consider the scope of the research.
Assignment 2: Impact of Social Media on Brand Marketing
Research Question: How does social media influence the awareness of a brand towards recognition in the fast food industry?
Introduction
There has been a lot of revolutionization in social media on how business market their specific brands with a growing number of users from various platforms. There is a high competition in the fast food industry which has embraced social media marketing. This research seeks to explore how social media marketing has affected brand recognition and awareness in the fast food industry.
Literature Review
According to Zollo, et al. (2020), it is evident that social media has impacted positively on businesses with Facebook being the common platform that is used in marketing. Besides, Perera, Nayak, & Nguyen, (2022) suggest that social media marketing remains to be important for customer engagement and value co-creation. In the fast food industry, research has shown that social media marketing impacts positively brand awareness and recognition (Sabedini, 2017. Accordingly, there remains to be limited research that investigates how social media marketing has affected brand recognition and aware...