Prepare a second management report that identifies three implementation issues that Ooni must address if it is to implement your Part 1 recommendations effectively. This report should draw on appropriate B302 module material and support its arguments with evidence.

Implementation Issues for Ooni Recommendations Student’s Name Institution Course # and Name Professor’s Name Submission Date Ooni founders were a husband and a wife who identified residential customers needing temperature outdoor ovens that were affordable and portable. The company aimed to create normalised outdoor pizza cooking with family and friends. The Part 1 strategic recommendations included product differentiation and innovation, market focus, geographical expansion, brand loyalty, and customer engagement. These recommendations are monitored by developing a detailed action plan to track key performance indicators and engage all stakeholders through a good communication strategy. However, there are implementation issues that must be addressed for Ooni to implement these recommendations effectively. This paper discusses three major issues that undermine the implementation of the abovementioned recommendations: resource allocation and management, market entry and localisation challenges, and technological integration and innovation. Implementation Issues Resource Allocation and Management Ooni has been in operation since 2012 and commands a significant market share. The overall decrease in net sales from 2021 to 2022 depicts that the company's management needs to implement strategies that will commence an upward trajectory. Implementing change in a company calls for an injection of resources, and Ooni is no exception. Implementing new product features, expanding fuel options, and developing smart ovens will require a significant financial investment. The Ooni performance presentation indicates an overall negative trend in the metrics chosen, and the company is experiencing a decrease in sales. Apart from financial resources, human resources in the form of skilled personnel will be necessary across various departments, including marketing, sales, and customer service. Given that Ooni creates and sells pizza ovens, individuals with the required skills will be needed to deliver quality products to the customers and offer after-sales services. Another area of concern when implementing these recommendations is inventory management. Ooni aims to maintain its market niche but ventures into innovative solutions or modifications. Expanding product lines and accessories necessitates robust inventory management systems to avoid overstocking or stockouts. Reasonable inventory control in the supply chain means the right product is available to consumers at the right time, which is tied to effective resource allocation (Darmawan et al., 2021, p. 2). Lapses in inventory management can strain financial resources in terms of overstocking or purchase of unnecessary products and also impact customer satisfaction. The first strategic recommendation for Ooni was to maintain its competitive edge and market leadership through product differentiation and innovation. This proposal will only be realised through budget allocation because refining product features and expanding fuel options is a significant investment. The other two recommendations also depend on this first recommendation as a stepping stone. Ooni targets to refine its product features using technologies that will allow fuel efficiency and improve heat retention and ease of use. Aligning with sustainability trends and environ...