Media Message Analysis

Assignment 1: Media Messages Analysis

Recall the last 24 hours of your life and think about all the ways in which you encountered any kind of media (traditional or digital). Please write an essay in 150 to 300 words that contains the following:

1. Think about how you interact with different kinds of media in a 24-hour period, either different social media outlets (e.g., Instagram, TikTok, Facebook), television, billboards, etc. Write about one specific medium or outlet and in one or two sentences tell us about why you choose to consume information from that particular medium (e.g., convenience, ease of use, serendipity, habit). Then, identify three instances of strategic communication (e.g., advertisements for products & services; “sponsored content”) that you came across in the last 24 hours on that particular medium. For each of the three instances of strategic communication, include the nature of the strategic communication as well as the object (e.g., brand, product etc.) (1/3 of essay).
2. Of the three examples you provided for (1), describe one specific instance of strategic communication (e.g., online ads, traditional ads, press conference) that stood out to you the most and articulate why it stood out to you (1/3 of the essay) and
3. Clearly identify the objective for the strategic communication that you picked . Write out the objective using the formula discussed in the lecture, and be sure to include all elements of a good objective. The objective should be communication outcome based (i.e., informational, attitudinal, or behavioral), measurable, audience-specific, and time-bound. The objective should be written as an infinitive statement that starts with “To” followed by a verb. You can make up the measurable and time-bound components of the objective (1/3 of essay).

This is meant to be an essay, so please write in complete sentences and not in bullet points. Submit only .doc or .docx, or .pdf. No Google Docs or .pages.