Metrics From Iconosquare and Facebook Insights

Applying Metrics
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Applying Metrics
Iconosquare is a social media analytics and management tool that helps businesses to track their social media performance. On the other hand, Facebook Insights is a built-in analytics tool provided by Facebook to its business page owners. Here are three metrics from each platform that would be valuable to know and how to strategize social media messages for a company:
1 Engagement rate: This metric measures the level of interaction between a brand and its followers. It shows the percentage of followers interacting with a brand's content by liking, commenting, sharing, or clicking through to its website. By tracking this metric on Iconosquare and Facebook Insights, a company can determine which types of content resonate best with its audience and create more content to increase engagement.
2 Follower growth rate: This metric shows how a brand gains or loses followers over a particular period. By tracking this metric on both platforms, a company can determine which content types, posting frequency, and hashtags lead to follower growth. The company can use this information to improve its content...