The Joint Coffee Cup Company in Ohio

The Joint Coffee Cup Company
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The Joint Coffee Cup Company
The Joint Coffee Cup Company will be one of the coffee businesses located in Ohio. The business will be established in the new market plaza in Ohio along 12th Avenue 4321. The firm is strategically located in the area to target different customers, especially university students. The main aim of its name is to encourage collective coffee drinking, a strategy that would promote more profits to the company. The company majorly targets the university students in the area due to the minimal time in preparing their meals. The company also offers other products such as cheeseburgers, barbecue ribs, classic hot dogs, and apple pie. The products would generate more profits since the area's university students heavily demand them. Lastly, due to colder weather in the area, coffee is likely to sell and record more profit for the company.
Competitors
Competition is a vital aspect of any business. The success of any newly started business is to develop a reliable and unique strategy that would give it a higher competitive advantage than other firms in the same industry (Fadillah, 2019). Competition is stiff in the food industry in Ohio and would promote a big challenge to the company. Therefore, the company will focus on suitable strategies such as differentiation to have a higher competitive advantage. The major competitors to the company include Pistacia Vera, Scotty's café, and Katalina's. The Joint Coffee Cup will face stiff competition from the identified companies since they are in the same locality.
Among the competitors, the Pistacia Vera is the primary threat to the business. It has significant strength that the Joint Coffee Cup Company would have to outcompete. The key strength is quality coffee. The café heavily considers quality as the primary driver of customers. It uses specific high content coffee beans to achieve its qualifications. The second strength is resource mobilization. The business has adequate resources due to its large size and uses them to achieve its goals and meet higher customer demands. The firm also focuses on intensified promotion strategy to maintain its customer base. It would be difficult to acquire such a customer base. The identified strengths make Pistacia Vera a critical threat to the Joint Coffee Cup Company. Pistacia Vera also has specific weaknesses which limit it from successfully performing. The major weaknesses are lack of aftersale services, low technology advancement, and promotional ideologies. The Joint...