Kraft Food Canada: Targeting Millennial Moms for Market Branding

Kraft Foods Canada
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Case Study Analysis of Kraft Food Canada
How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms?
Leading brands recognize that the market branding of the millennials group needs to be appealing. Research findings indicate that millennials are no longer a capitalism-loving, individualistic, immersed to the modern technology, and an unresponsive group. Besides, the choices and lifestyles of the group have been on a changing trend since most millennials are now parents. Arguably, they focus on high quality and affordable products, valuable commodities, fast services as opposed to fine dining, and casual social settings. Notably, Kraft Canada should maintain a productive exchange of information with the millennial moms as one of the ways of compelling them as a targeted group. The transfer of information would be an ideal strategy for enhancing awareness of available products and loyalty of millennial group. Besides, the sales representatives would enhance the knowledge of the consumers about the product thro...