Essay Available:
Pages:
1 pages/≈550 words
Sources:
1
Style:
Other
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:
Discussion Week 7: Bowers Buddies Integrated Marketing Communication Plan
Essay Instructions:
Using Bowers Buddies 00054181 and 00054006 please answer the following discussion question.
Develop a brief IMC for the company or product you are working on in your assignments.
• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors? Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
Essay Sample Content Preview:
Bowers Buddies’ Integrated Marketing Communication Plan
Student’s Name
Institutional Affiliation
Bowers Buddies Integrated Marketing Communication Plan
Product and Services Descriptions
Bowers Buddies is set to provide a variety of products and services within the scope and opportunities of the Pet Industry in the U.S. Particularly, the company primary objective is to provide a safe facility where owners can trust and be willing to leave their pets while at work, vacations, weekend trips as well as checking in for normal pet services. The products and services delivery is developed alongside clients’ interest by matching the needs and expectation of their choice, which is within the Company’s competencies and capacity. The Company’s product and services are structured to go beyond pet sitting services to help pet owners in developing their pet capabilities, performance, productivity and capacity while making reasonable profit on the emerging business.
Bowers Buddies’ intention is to offer quality and unique products and services which include pet boarding, guard dog training, pet training, pet grooming, dog walking, pet identification and general pet merchandizes and related products such as pet shampoos, dog chain, collars, pet foods, dog ties and puppy kennels. Moreover, the business will include veterinarian services such as animal weight control, heartworm medication, vaccination and grooming to prevent, control and improve pets ‘health conditions. The pet sitting services will be available for rabbits, cats, dogs, reptiles, amphibians, fish and other domesticated farm animals.
Unique Selling Proposition
The Company’s unique selling proposition is embedded with the slogan, “Show Them Some Love” and a new campaign line, “We are New with Upgraded and Quality Product and Services”. The company turns the negativity aspect of being new in the business into a benefit by implying that it has come with a more improved and quality products and services compared to rivals. What makes the company products and services more s...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now: