Initial Meeting, Problem Definition & Problem Analysis

Student’s Name
Professor’s Name
Course
Date
Paper 1: Initial Meeting, Problem Definition, & Problem Analysis

• Gather preliminary data
  
  
  
  • With what organization are you working?
  
  
  
  

We are working with Fashion Nova, a fast-fashion retail firm based in Los Angeles, California.

• With whom did you meet?

We contacted the entity’s sales manager via email and arranged a face-to-face interview, where we discussed the various challenges that the business faced.

• What did you learn?

We learned that the business operates five brick-and-mortar locations. All of these stores have been registering an almost similar number of sales and hence close profits. However, recently, the firm has registered a worrying trend, where only two of its five outlets have maintained their profitability.
 

• Define the problem
  
  
  
  • Based on your preliminary meeting, on what problem will you focus?
  
  
  
  

Our meeting will focus on understanding performance variation among businesses that initially registered close performance.  

• Define the problem you focused on in terms of a measurable discrepancy.

Initially, the outlets registered only a slight variation in their performance, with each outlet selling at least 75% of its stock by the end of the week. However, in the preceding weeks, only two stores managed to maintain this trend. The rest only managed to sell 50% of their stock.

• Why is this problem important to the organization?

The problem is of great importance because the reducing amount of sales is a red flag to attaining its goals.
 

• Analyze the problem
  
  
  
  • Draw a , which should include a definition of the problem (at the head of the fish), as well potential causes of the problem (along the backbone)
  
  
  
  

 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
PAPER 2
 
 TEAM NAME

 
Restate Problem Definition and Analysis
 
Problem Definition:
Each company outlet should sell at least 75% of its products by the end of the week. Selling only 50% of the stock spells difficult times ahead for the entity.
 
Problem Analysis:

• Opportunity 
  
  
  
  • The company is an established brand 
  
  
  • Skills 
    
    
    
    • Poor marketing strategy. 
    
    
    • Motivation 
      
      
      
      • The competition has devised more innovative ways of marketing. 
      
      
      • The company has made little change in its marketing approach. 
      
      
      • Current marketing strategy 
        
        
        
        • The current marketing strategy does not appeal to many customers or is not distinctive. 
        
        
        • The current marketing strategy does not reach many people. 
        
        
        • Knowledge 
          
          
          
          • Changing market dynamics in the mass communication sector. 
          
          
          • The marketing team does not know the best ways to appeal to the consumers. 
          
          
          
          
        
        
        
        
      
      
      
      
    
    
    
    
  
  
  
  

 
Data Collection Proposal
 
            Employee Survey:

1. How long have you been employed at [ORGANIZATION]?


2. For how long have you been promoting the product?


3. What motivates you to report to work on a daily basis?


4. Do you have monthly targets on the amount of product you are supposed to sell?


5. What do you think the organization should do to increase its sales?


6. Do you receive any form of training on how to conduct your sales?


7. How long has it been since you have been trained on selling?


8. Do you have any suggestions on what marketing skills the organization should train its workers in?

 


PAPER 3
 
TEAM NAME

 
Restate Problem Definition and Analysis
 
Problem Definition:
The fashion firm’s sales should be at least 75% of its stock by the end of the week. However, over the last few weeks, only two stores have managed to achieve the target. The rest only managed to sell 50% of its stock.
 
Problem Analysis:

• Opportunity 
  
  
  
  • The company is an established brand 
  
  
  • Skills 
    
    
    
    • The salespeople have not adapted to the new marketing strategies. 
    
    
    • Motivation 
      
      
      
      • No motivation to explore the new marketing channels.