Insights on How Persuasion Works

READING RESPONSE
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Upon reading the excerpt Persuasion: What Research Tells Us by JoAnne Yates, it becomes quite clear that persuasion is in its own way an art. The most important takeaway from the reading is the audience. One should work so hard and smart not to love the audience. This can be done by ensuring that one understands the kind of audience he or she is addressing, as well as the process of communication involved thereof. Communication process in this case ent...