100% (1)
page:
1 pages/≈275 words
Sources:
-1
Style:
MLA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:

External Communications A: Press Release

Essay Instructions:

For this assignment, you will write a press release related to the hotel's sustainability efforts.



The Scenario:



Metropolitan Hotels is proud of its commitment to sustainability. Corporate responsibility is an important selling point, as people increasingly expect the brands with which they associate to espouse their values. Your supervisor has asked you to re-work the information on the hotel's website into a press release, in order to increase awareness of the hotel's efforts.



Steps:



Read through the "sustainability" section of the hotel's website.

Consider the benefits of our efforts for our corporate reputation.

Review the message structure for public relations messages (p. 245 in your text).

Choose relevant details and compose a concise, informative press release.

The press release should be between 150-300 words.

Useful Links:



Metropolitan Hotel: sites.psu.edu/metropolitan



Tips on writing a press release from CBS: https://www(dot)cbsnews(dot)com/news/how-to-write-a-press-release-with-examples/

Essay Sample Content Preview:
Student's Name
Professor's Name
Course
Date
External Communications: A Press Release
PARKSIDE, Massachusetts – April 13, 2020. Sustainability is an essential factor in Metropolitan Hotels. It is a culture of responsibility and inclusivity, with outstanding levels of customer care. All the activities within the premises adhere to core environmental principles, offering families excellent experience away from home. "We understand our unique role in sustainability agenda, and our company has stepped up to offer clients an excellent experience that adheres to core environmental principles," noted the group CEO. The hotel works with neighboring communities to warrant responsible use and management of natural resources.
Metropolitan Hotels prides itself as the only hospitality organization committed to sustainability in Massachusetts. As part of its CSR, the company sponsors environmental conservation programs and events promoting these principles. Some of the significant programs include recycling glasses, Styrofoam, cardboard, paper, and metals. Proper waste management offers clients a s...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

👀 Other Visitors are Viewing These APA Essay Samples:

Sign In
Not register? Register Now!