External Communication B: Apology Literature & Language Essay

For this assignment, you will respond to a credible customer complaint with an effective apology.



The Scenario:



A recent hotel guest has posted the following review on yelp!:



" I recently stayed at this hotel while interviewing for a job. My friend and I woke up the next morning to find a bedbug on the comforter. The hotel gave us half off the room rate, but now I am covered in bug bites and am terrified my luggage and car are infested. Once I got home I had to strip on my front porch, sprint to the shower, and left all my belongings (clothes, luggage, and brand new suit) out on my front porch in order to not infest my home. I'm still trying to figure out what to do with everything. Gross."



Your supervisor has assigned you the task of replying to this comment.



Steps:



Read through the bonus chapter of your text online. Decide which kind of crisis this message creates.

Choose, from among the strategies listed in your text, the type of statement you think you should issue.

Compose an appropriate response to this type of crisis.

Write an effective apology and submit it for approval via Canvas.