Dental Clinic And The Use Of Social Media

Firstname Lastname Instructor’s Name Course Number 01 August 2019 Dental Clinic and Social Media This research report examines the use of social media for dental clinics, specifically for the following items: Buying and selling stuff online, Online research, and Online media. I will try to describe how each could be used for my job as a dental practitioner. In addition, I will describe the use of social media for dental health-related purposes and explains the impact of such technology on dental health. Theory and Constructs Related to Technology Acceptance Unified Theory of Acceptance and Use of Technology (UTAUT) Venkatesh, Morris, Davis, and Davis (2003) integrated eight models, all of which were previously used in the literature, to assess the use or adoption of social media technologies in dental clinics . According to the authors, their unified theory of acceptance and use of technology (UTAUT) will open the door to understand what drives the use of technology and help to focus on the theory constructs that play a role in the acceptance of technology in the dental industry. Buying and selling stuff online In UTAUT, the researchers integrated the theory of reasoned action, the theory of planned behavior, the technology acceptance model, the combined model of technology acceptance, theory of planned behavior, the motivational model, the model of PC utilization, and the innovation diffusion theory. Out of these theories and models, UTAUT borrows and integrates constructs to explain “behavioral intention” and “use behavior variables” (Venkatesh et al., 2003). This unified theory has three constructs that predict behavioral intention toward the acceptance of buying and selling stuff online: performance expectancy, effort expectancy, and social influence. The remaining construct, which is the facilitating conditions, and behavioral intention to use social media for oral health purposes predict the usage behavior of information technology a health educator believes that using social media will help him or her to attain gains in the performance of health education related tasks. Social influence also correlates with behavioral intention, and according to Venkatesh et al. (2003). Online Research Numerous studies have indicated that the social media is the fastest growing communication methods in healthcare. The growth of Internet acceptance is expected to rise in upcoming years because of the wide usability of smartphone devices and applications, such as social networks, chat tools, and games. Recent research by the Social Media Measurement & Standards (2013), indicated that social media is the primary channel of online social interaction. Facebook is the third most visited website for dental related activities, after Google and YouTube. In 2012 alone, there were more than six million Facebook users. Twitter, another social medium, counts more than three million active users (SMMS, 2013). Moreover, the wide adoption of healthcare- and office-related applications and security tools by individuals as well as ...