Informal Letter Report. Communications & Media Essay

CMMK20341  Advanced Communication for Marketers Informal Letter Report - F 2019 Due: In Class in Week Thirteen Value: 10%
The following is a general list of Gen Z traits. The resources aligned with these characteristics are in the corresponding footnotes at the bottom of the page:

• Have lower attention spans than previous generations1

• Are very tech savvy; respond to edgy and visual marketing tactics2

• Love using Snapchat3

• Have less traditional (nuclear) family backgrounds, with more single-parent and same-sex parent families4

• Are comfortable with racial diversity and more likely to have friends from various ethnic, religious and racial groups4

• Are comfortable with gender fluidity4

• Are more risk-adverse4

• Are less confident in the current economic system4 | Are more inclined to entrepreneurialism4

• Are more religious4


| Spend more time online4

• Use phones more than television for entertainment4 Your task:


|| Start by reading the articles referenced here as they'll give you some good background knowledge.


2. Do your own research on Generation Z (a minimum of two articles, not including those I've referenced).



3. From these articles, develop a clear profile, for yourself, of the Gen Z consumer.

sing this profile, find a specific brand that either has targeted H1 \ K campaigns or has overlooked Gen 1jH marketing campaigns. I '

Note: The brand you choose doesn t have to exclusively appeal 



5. Using an Informal Letter Report format, write to the head I marVet\n^or thebra™\Nov\\\a\ie chosen (give this person a name and a title). In H message to th\s person, exp\a\wt using examples, how the brand 11 or I not 1 effectively marketing to H1

6. Close the report by recommending how the brand can continue I or beg\n I to



7. Cite all research used. Cite this research within the report using either parent\\et!\c&\ c\tat!\OT\s (in either MLA or APA format) or foot/endnote indicators are used footnotes\\ere.\ at\d include a full citation of each source in a Works Cited OR a \Mio&rap\\^ OR\n foot/endnotes (as done here).


FAIR WARNING:

• If you don't cite within the report, you'W \ose IS points.

• If you don't include a full citation tor each source used nnWVvXw t\\e report \n aNNorVs Cited or Bibliography at the end ofthe report OR in foot) endnotes| \| ov\’ \\ \ose IS po\n\.s.