How Companies Benefit from Marketing Communication Research

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Marketing Communication Research
Organizations, companies, and governments can benefit from marketing communication research because it provides valuable information. The information obtained during marketing research helps an organization understand potential risks, threats, and opportunities that they may face. Such information can be communicated effectively to help the organization set up strategies to exploit the opportunities’ risks. For example, a company could use information and data collected from marketing research to understand their competitors’ plan of action and act accordingly. Conducting research, especially scientific data on the market conditions, is vital in helping companies or organizations make informed decisions. An example is a company that uses market c...