Essay

Student Name Professor Course Date Media Events As defined by different scholars, media events are usually aimed to elicit various communication and relevance to the general public. Ideally, most media events are live broadcasts and ceremonial occasions that disrupt daily programs on media platforms and stations. It is important to note that different media events serve different purposes in our societies and countries, attracting massive audiences for a common theme, goal, and activity. Day and Katz note in their scholarly material that media events can be categorized as coronations, conquests, or contests (Dayan and Katz, 6). Different communities and countries gather during these events to celebrate political individuals and sportspersons while commemorating their achievements and contributions to the community and country. Excellent examples of media events that illustrate these concepts include the Superbowl and Met Gala events, usually held annually in the United States. The Superbowl is one of the most memorable annual events that attracts many viewers and participants from the United States and globally. This event is normally the country's most anticipated event of the year and incorporates various media event concepts. It is essential to highlight that the Superbowl event usually involves a final national football league match competition between the top-ranking NFL team in the American and national conference leagues (Superadmin). Understandably, this media event replaced the National Football League championship game that served as the last game of the season. This event is usually held annually on the second Sunday of every February. Undoubtedly, this media event has the most extensive television viewership globally in the United States, making it one of the most watched competitive games and events every year (Superadmin). Normally a live broadcast, this event records over two billion viewership globally, illustrating its relevance as an annual media event. Conversely, the Superbowl is a live broadcast and media contest that elicits billions of spectators across two hundred countries. With over seventy-five thousand spectators watching the Superbowl game live from the stadium and millions streaming it from different electronic gadgets and televisions, this event helps...