The American Baby Boomer Business & Marketing Essay

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The American Baby Boomer
A typical baby boomer is considered an individual born at a time of high population increase rate. In most cases, this is the period between 1946 and 1964. Such individuals are above the age of fifty years and have specific needs and values. It is such needs and values that separate them from people below the age of fifty. A typical baby boomer has already retired and has a lot of disposable income. Such income enables them to have a specific market power that dictates their consumer behavior (Lissitsa, Sabina, and Ofrit). A baby boomer has a lot of free time to do their shopping and, therefore, tend to be selective about their purchase. In most cases, the baby boomers are energetic to the extent where they can take care of most of their needs. Baby boomers are also traditional and have little knowledge of internet activities such as online shopping. Therefore, their unique needs make them a special generation in society.
Female baby boomers have different tastes and preferences regarding their clothing. Such individuals choose to wear clothes that make them look younger without being age-inappropriate. Given that the millennials have taken much limelight in fashion, that does not influence female baby boomers into wearing something inappropriate. Most baby boomers have already retired and a lot of disposable income to spend on trendy clothes. As a result, they tend to purchase something sophisticated that would make them look younger. A female baby boomer feels the need to feel classy. The right choice of clothes can only achieve such. Therefore, choosing the size and fit of clothes is an important aspect of baby boomers' life. Such individuals have plenty of free time to shop and purchase clothes that suit them best. Baby boomers also have a strong bargaining power and are most likely to purchase from vendors open to bargaining. Additionally, every baby boomer has their tastes and preferences in terms of clothing. Hence, it is challenging to identify the specific items that they are likely to purchase. However, a cloth that brings out a classy and sophisticated look guarantees that most female baby boomers would purchase it. Given the huge disposable money, female baby boomers are likely to purchase items from well-known brands.
Most baby boomers tend to take care of their grandchildren after retirement. Therefore, they will need toys to help connect with their grandchildren and keep them occupied. If the baby boomers do not have available children to take care of, they consider traveling as an activity of keeping them busy. As a result, they will need various products associated with traveling, such as travel bags. Also, a substantial number of baby boomers like the company o their pets. Hence, the chances are high that they will be willing to spend a fortune on pet-related items such as food and veterinary services. Given that baby boomers tend to exploit promotional opportunities, they are likely to purchase products on offer. They would also be willing to redeem coupons whenever the chance arises.
The products that baby boomers might need are specific to their age group. A need is a basic item that an individual requires for survival. One of the main products that baby boomers will need is medication. A ...