Term Research Project. Corporate Social Responsibility

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Corporate Social Responsibility
The Walt Disney Company engages in the production of services and goods, mainly in the field of media and entertainment. This global organization offers a broad range of goods to the people, as well as entertainment services through the parks they have in several parts of the world. The goods they offer include t-shirts, toys, applications, console games, and many more. Disney has also produced several movies and television programs, both animated and not. The company’s innovation has led it to be one of the world-class producers of applications, games, and other kinds of entertainment products. Its technologists, artists, and storytellers have inspired imaginations of people of all ages around the world through the movies and entertainment products they have developed (Boluda et al.).
In the conduct of its business, Disney maintains a competitive advantage by focusing on the uniqueness of the goods and entertainment services that it offers in the market. It capitalizes on innovation and on making sure that their products are different from those that are currently available in the market (Bohas). Disney’s vision and mission are likewise focused on innovation, creativity, as well as profit generation. It aspires to be among the top providers of entertainment and the accompanying products suitable for people of all ages around the world. It envisions to be in a leading position in the international industry by maintaining its advantage from its competitors. Disney’s development of products is inspired by differentiation, which enables it to gain popularity and grow its business. It maintains a strong brand that attracts customers and enables it to be among the top business in the world. The company desires for development and growth, particularly in the field of global entertainment. It concentrates on continuous improvements as thee will open new opportunities for the whole organization.
Aside from focusing on business and profit, Disney also considers its social responsibility in the conduct of its business. Their activities and decisions are highly dependent on the potential impact on the environment and society. The company heavily incorporates their social responsibility in their operations, as well as in their business plans and models (Mannheim). This can be demonstrated from the way they show gratitude to their employees to how they consider the environment in the conduct of their business. In fact, Disney has been recognized and awarded several times worldwide for exhibiting responsible business processes.
Not only does it focus on taking care of the environment and of its people, but it also concentrates on volunteerism. Disney is well-known for being one of the largest companies to give to charity and to help people in need around the world, especially those who have gone through natural disasters. Their target is to give the best entertainment experience and goods to their customers while taking care of their employees and the environment. They focus on improving their brand’s attractiveness while developing their relationship with their customers and the people in every part of the world. Disney has also manifested its care for the environment by the use of motion pictures and other mediums, particularly by educating the people about the environment, as well as the things we can do to preserve and protect it. In fact, part of the proceeds from these films was donated for the protection of the wildlife and ecosystem. It has also established a fund in order to support countries around the world, particularly in the conduct of projects and programs that will have a positive impact on the environment.
Aside from the charitable activities, Disney also helps local economies by the taxes that it pays and by the consumption of local products. The company continues to uphold the highest ethical standards and incorporates their social responsibility in their operations seriously (Loeffler et al.).
The theory of utilitarianism in ethics of business demonstrates that the decision in determining whether an action is right or wrong depends on its outcome. Based on this theory, an action is considered morally right in case it resulted in the highest amount of happiness for the greatest quantity of people affected (Sheng). This theory is based on the premise that an action may be approved or disapproved based on the pleasure or pain it brings. This may be linked to businesses and in the determination of whether they follow ethical standards or not. Suppose there are two boats that are about to sink, and you can only save one. One boat contains 20 passengers, while the other one has only 10. Based on the theory of utilitarianism, you must save the one with 20 passengers as this will benefit the more people. In this case, your action resulted in the greatest amount of happiness for the highest quantity of people.
In the business world, corporations have the choice of whether to operate in such a way that both of them and the community will benefit or only they will do. They can conduct their business while making a positive impact on the community (Werther Jr.). The concept of social responsibility encourages volunteerism, provides financial assistance to those in need, and care for employees. Social responsibilities of corporations include labor policy improvement, reduction of carbon footprint, community care, charitable movements, and many more.
Based on the utilitarianism theory, Disney may be considered ethical as it operates for the benefit of the people and not solely for its own benefit. It avoids doing harm to society and the environment by taking part in the lessening of greenhouse gases, conserving water, as well as protecting the planet as a whole. It also takes effort in the preservation of wildlife and the ecosystem by giving in-kind, and cash support to organizations created for this purpose around the world. It is committed to maintaining the integrity and safety of its products and services while respecting the rights of its customers and employees. According to the company, this is their way of giving back to everyone for supp...