Technology Company Developing Virtual Humans: Aww, Inc.
Here are some references and things to consider while writing your first paper ---
ASSIGNMENT
Focus on one of the top technology companies developing virtual humans. Write about their role in the ecosystem, their avatars, and the potential future implications of their work. (2 pages)
QUESTIONS TO CONSIDER AND ANSWER:
● What is this company? What are their products/services (generally)?
● What is the origin story of the company? Why do they exist?
● Who's leading the company? What is their vision for the company?
● How is the company different than 3-5 of their top competitors?
● How are they better and/or more successful than what's already in the avatar/virtual human market?
● How are they advancing the avatar/virtual human market overall? How are they thought or business leaders - and what makes them so?
● Why are they destined to be successful vs other companies in the future?
● What are you thinking they may do next, based on your understanding of the company?
INCLUDE:
● Your thoughts and insights based on your observations and research
○ XYZ Company has found a new solution to Conversational AI that has had the industry buzzing since its launch in 2018. The CEO ____ was featured at CES where he discussed _____, clearly referencing the next advancements into ______ that have just come to fruition.
● Details to your company's existing work
○ XYZ Company has had a lot of success working with healthcare organizations. In 2019, they jointly established ____ with the _____ hospital. This was just the start of a series of academic partnerships that have led to ______.
● References to 3-5 relevant articles or research studies
○ XYZ Company was featured in Fast Company in 2021 as they _______
○ University of Maryland partnered with XYZ Company in a study in 2020 where they found that _______
● Information about what makes your company unique or different vs their competitors
○ Its clear advantage over ______ and ______, which also offer advanced conversational AI tools, is XYZ's ability for their AI technology to _______.
● A logical progression about what your company will be doing in a few years time
AVOID:
● Copying exactly what's on your company's website
○ Don't reference "the company's website says" followed by pasting paragraphs of information. This is about your perspective.
● Repeating the details of case studies
○ In 2022, XYZ had multiple partners. We will now repeat each of them ad infinitum, so I can fill up the following 2 pages.
● Defining avatars/virtual beings. We did that in class
● Listing facts about size of the market overall. We did that in class
● Using superlatives or over-promises like,"This will change the world forever for everyone," or "XYZ Company is by far and away the most successful and exceptional innovative company that has ever existed or will ever exist"
● Being too colloquial or too formal.
○ Think of it as writing a paper you might forward eventually to the CEO of your company.
○ Avoid the "I think" "I believe" and rephrase, but find a way to make your perspective clear
■ Instead of "I believe that XYZ's technology is a game-changer..." write something like, "When XYZ's NFT launch sold out within minutes, the CEO ____ knew there was a demand for ______. Each subsequent launch showed that it wasn't fluke. XYZ's AI was a game-changer."
● Don't write less than 3 pages double spaced with as 12 point font
● Don't write more than 3 pages single spaced with 11 point font
Company Profile: Aww, Inc.
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Company Profile: Aww, Inc.
Aww, Inc. is a Japanese technology company founded in 2019 that specializes in creating virtual humans, which they call "digital humans." It is one of the leading virtual human companies in the Asian region.
The company offers Vhumans as its main product. First, Aww Inc. creates virtual humans that are designed to look and sound like real people. These digital humans can be used for a variety of applications, including customer service, entertainment, and education. For example, Aww Inc. created its first virtual human “Imma,” as a tall captivating model with a perfect complexion as one of the 200 virtual influencers in the world. As of November 2022, Imma had been verified on Instagram and had amassed a following of more than 400,000 (Feiler, 2022). In addition to Imma, the company has launched other virtual humans such as Ria, Plusticboy, and Asu who have been instrumental in enabling the company to offer advertising services for various brands. Virtual humans are also marketed to gaming companies.
In addition, the company has a team of experts that are involved in the creation of computer-generated imagery (CG) that is mainly used in the entertainment industry. Aww, Inc. is also a major player in the production of visual effects (VFX) that enables movie producers to achieve realistic scenes following the combination of the footage that they capture with CGI (Aww, Inc., 2022). To this end, the company has an Animation Café team that is composed of heavily talented animators.
Aww Inc. was established in 2019 by Takayuki Moriya and Koichi Kishimoto. Other members of the management team include Yumi King and Shinichiro Sada (Aww, Inc., 2022). The company has a market capitalization of ¥102,000,000 or approximately USD 779,357.71 (Aww Inc., 2022). The mission of the company is to produce new concepts that are intended to shape modern culture. To this end, the company hopes to continually produce products that evoke imagination in individuals and society.
Notably, Takayuki Moriya is one of the major leaders at Aww Inc. His overarching vision for the company is to position it as one of the key influencers of culture. To this end, Moriya noted that the production of virtual humans such as Imma is the creation of global icons that come from Asia but have global influence (Aww, Inc., 2022). Every year, Moriya observes that the company strives to improve the quality of the virtual humans that they produce through intentional efforts to ensure that the produced digital humans blur the line between what is considered real and imaginary combined with creative storytelling that breathes life into the developed virtual humans (Feiler, 2022). Eventually, Moriya hopes that Aww will inspir...