Snap Inc.: History, Business Category, and Mission Statement

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SNAP INC.
Snap Inc. is a camera and social media company that offers and develops communication products and applications. The firm provides a camera application known as Snapchat with distinct functionalities, including a Camera, Snap Map, Communication, and Spotlight that enable users to take videos and photos, share, and communicate with friends and family. It also offers Spectacles, a product that connects with Snapchat and takes videos and pictures from a human view. Besides, the company's service offering includes product advertisements. The entity was established in 2011 by Bobby Murphy and Evan Spiegel and is headquartered in Santa Monica, California. It operates majorly across North America, Europe, Asia, and Australia (Puzier and Tyler, 2020).
The main target segment of Snap Inc. is the younger population (under 25), who love taking videos/photos, communicating, and sharing with their loved ones. To target group, Snapchat is a social media service that offers good c...