How Site/App Use Video To Promote. Business & Marketing Essay

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How Fashion Site; Louis Vuitton use Video Content
Introduction
In the world of digital technology, organizations take absolute advantage of them by connecting with their customers in the most appealing way for shifting their demand into the purchasing behaviour. Among various business operations, marketing is a substantial tool that hits customers' extensively, specifically social media and content marketing. With changing trends in marketing, video content plays a remarkable role in advancing the position of the website, application, and any organization on the online platforms as it supports the brand to create an impressive image among customers and viewers by building the strong reputation of the brand.[Paranjape, Smita. "Role of Digital Marketing for Developing Customer Loyalty." Sansmaran Research Journal (2018): 1-7.]
Many leading organizations in the fashion sector actively promote their brands through video content to increase social shares, support email campaigns, and augment conversion rates from landing age to the target webpage. Therefore, video content marketing is worthy in maintaining their attention towards the brand and create a notable impact on them to lead sales and earn high profitability. The leading fashion brands Chanel and Louis Vuitton focus magnificently on video content to promote their brand for reaching the potential audience online. Additionally, luxury fashion brands consider digital marketing, particularly video content, as the most dominant medium to visualize the theme and style of the brand for engaging with the target market. For evaluating the significance of video content for luxury fashion brands, the report highlights the two leading brands- Chanel and Louis Vuitton contribution to video content marketing.[Gamble, Stephen. Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers. John Wiley & Sons, 2016.] [Romo, Zahaira Fabiola González, Irene García-Medina, and Noemí Plaza Romero. "Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands." International Journal of Interactive Mobile Technologies (iJIM) 11, no. 6 (2017): 136-149.]
Chanel and Video Content Marketing
In the luxury fashion industry, companies show a high emphasis on video marketing as it generates engagement with clients with visual presentation of the products. In the case of Chanel Fashion, the brand holistically utilizes the digital tools to create a strong impression on the audience by producing quality and fascinating videos of fashion apparel, beauty, watches, and other product lines to convert the viewers into the buyers. Chanel is one of the leading brands in luxury fashion that builds its image with effective video creation by embedding the detailed view of the product on webpages that linked the website with other social platforms to build engagement. Likewise, a video campaign of J12 turn 20; Chanel watches on the webpage, YouTube and other digital platforms highlight the specifics of watch and models in a video to bring out the attention from viewers. With a particular approach, Chanel grows its brand globally.[Chanel. 2020. "Watchmaking & Watches | CHANEL". CHANEL. /us/watches/.]
Furthermore, Chanel used digital platforms, including YouTube, Facebook, and Instagram for video content, where the brand creates massive engagement with its customers and target market. Chanel uses full-length videos on YouTube, whereas it employs sped-up videos and a glimpse on Instagram and Facebook to generate attention for a new product. Chanel is vigorous in creating brand modeling with video content and personified its products with a celebrity endorsement that is more impressive to grab the responsiveness of the audience. Thus, Kristen Stewart shared the rare glimpse in Chanel's new campaign of 2020 to represent the Virginie Viard as the rocker to inspire people associated with the brand and create a distinct image in the competition. This strategy is insightful for Chanel to associate the celebrity with the product quality and values as Stewart is a stylish and classy muse for representing Chanel on the global platforms and build a powerful image of the product by spotting Stewart for other collection as well.[Samaha, Berry. 2020. "Kristen Stewart Gives A Rare Glimpse Into The Mind Of Virginie Viard, Chanel’S Creative Director". Harper's BAZAAR. /fashion/designers/a30894022/kristen-stewart-chanel-spring-2020-campaign-video-virginie-viard/.]
With the view on the latest ready-to-wear show of Chanel 2020 in Paris, the video of Gigi Hadid with Hyunji and Monato represents the energy, freedom, and desire as the ringleader to present Chanel with black and white theme in a video. With this consideration, Chanel never repeats its concept, but quality and style is always the primary component in its videos to mesmerize the viewer's experience. Consequently, Chanel leads the market in creating strong video content and play powerful hacks on YouTube to generate the maximum subscribers to smash the competition as Chanel leads in YouTube subscribers among luxury brands.[British Vogue. 2020. "Gigi Hadid Is The Ring Leader Of Chanel’S New Girl Gang – And We Want In". British Vogue. /news/article/chanel-girl-gang-gigi-hadid.]
The luxury fashion brand, Chanel, uses the YouTube platform as the key to winning the global competition by generating high engagement, sales lead, and revenue from the viewership. Recently, Chanel hits 1.59 million subscribers and 514,313,043 views on its high volume and quality videos. The prime agenda behind Chanel's video content is to promote modernity among feminine groups with artistic, visionary, and uncomplicated fashion. Therefore, Chanel creates muscular videos to symbolize passion, feminine elegance, and freedom with its clothing, skincare, makeup, jewelry, watches, eyewear, fragrance, and haute couture. Chanel is the leading brand and invested high in video content marketing to hit online platforms exceptionally. Accordingly, Chanel magnificently sponsors its videos to add value in the business and converting viewers into loyal clients. According to the evaluation of Chanel YouTube ads for four chance fragrances, the advertising portrays a message to take the chance to change with a glamorously crazy audition in just 30 seconds. The majority of the ads are short and impressive that captures the attention of viewers and is not annoying at all.[Chanel. 2020. "CHANEL". Youtube. /user/CHANEL/about.] [Jardine, Alexandra. 2019. "Chanel Serves Up A Gloriously Crazy Audition For Chance". Adage.Com. https://adage.com/creativity/work/chanel-take-new-chance/968096.]
The aspiring video content enhances business quality in the global market to retain its customers and make the new ones with its optimized content on various platforms. Chanel marketing team and creative members of the organization productively work on creating an inspirational image of the fashion and beauty brand among the global audience. They carry out this reputation by delivering starring content specifically on YouTube channels and other digital platforms such as Instagram, where it generates sales leads by encouraging viewers to discover more about the brand with animated, cinematic, detailing, and populist content videos. Other than that, Chanel creatively enhances the value of its makeup by sharing short and informative tutorials to heighten the desire for particular products to look elegant and stylish. Correspondingly, Chanel builds modest connections worldwide with the defined audience through Facebook, and YouTube channels with short-timely advertise.[Proforma. 2019. "Why Chanel Is The Most Influential Luxury Brand On Social – Econsultancy". Proforma Graphic Services. /blog/category/social-media-marketing/3510209/why-chanel-is-the-most-influential-luxury-brand-on-social-econsultancy#:~:text=Last%20year%2C%20Chanel%20was%20named,has%20gener]
Further, the endorsement of celebrities and influencers plays a crucial role in pitching non-consumers from the globe. Henceforth, the respective brand is selective with digital influencers by assessing their influence and quality content to maintain the standard and unique style of the brand. Besides that, Chanel marketers substantially guide influencers to present their content in the most appropriate way to fascinate consumers with the brand offers and lead sales. With image and video content marketing, organizations generate sustainable engagement with people for which Chanel take advantage from social applications and website by integrating videos to drive peoples' interest for the fashion brand and maintain the respective medium with embracing creativity. The particular strategy is momentous for Chanel to attain the highest position in generating the most engaging content among the luxury fashion brands and to design a robust image among people with its quality and compelling videos that further support the company to outperform other brands on the global competition.[Proforma. 2019. "Why Chanel Is The Most Influential Luxury Brand On Social – Econsultancy". Proforma Graphic Services. /blog/category/social-media-marketing/3510...