Promotional strategy discussion. Business & Marketing Essay
You are responsible for developing a promotional strategy for a new business that is a combination shoe store and bar. Specifically, you are to answer the questions below.
1. Target market
2. Name of the business
3. Describe in detail the business
4. Develop the promotional strategy - what is the central message of the promotional plan, identify three promotional tools you will use to reach your target market and explain why you have chosen those tools, explain how you will integrate all the promotional tools so as to deliver one consistent message.
I expect students to reference the concepts in chapter 16.
etaxt book:
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Shoe and Bar Store Promotional Strategy
The primary store services are a luxury shoe store and bar for high-class individuals—the primary target audience for the products and services. The product variety will include those of young people, especially teenagers aged between 16 to 22 years. Another group that will be targeted in the shoe store and bar are those aged 22 to 35.
The business name is Shoe and Bar Store, strategically positioned in the center of the town, close to a high-end neighborhood. This will help attract people from the high class to come and rest in the bar and get the opportunity to shop. The store also stocks various types of shoes, such as sports shoes, luxury official wear, casual wear, an...
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