Promoting a new product through mass and targeted media

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Promoting A New Product Through Mass and Targeted Media
Promoting a new product through mass media and targeted media requires an individual to understand the preferences of their target audience. The initial promotion of the new product plays a substantial role in determining its reception in the market. Hence, an individual should ensure that the product reaches as many people as possible. Such would increase the chances of it reaching the right audience. In the case of my product, I will design a promotional message to promote it through mass and targeted media effectively.
In the case of mass media, various technologies are used to pass information to people through mass communication. Given the current advancements in the world of business, a lot of people search for products online. Hence, social media platforms such as Twitter, Instagram, and Facebook will provide the right channel for marketing the product to online users. Besides, this media aims at informing the public about the product as well as persuading them to purchase it. Therefore, the promotional message will consist of the various benefits that an individual can get from the product. It will also outline the reason as to why people need it and where they can make their purchase. A good promotional message can never be complete without the aspect of drawing attention (Dwivedi, Yogesh, Kawaljeet, and Hsin 294). Therefore, the message will include clear pictures of the product, to provide potential buyers with an insight into how the product looks like. The benefi...