Marketing Strategies & Tactics. Business & Marketing Essay

INSTRUCTIONS:



Marketing Strategies & Tactics



Strategies:

What are the broad approaches you are going take in order to achieve the goal? (Strategies start with a verb) What is the balance between retention, acquisition, and cross-sell/upsell? Provide rationale.

Example Strategy: Grow customer base by incentivizing referrals from high value customers.

Rationale: - High value customers tend to be loyal and more likely to refer.

- High value customers are most likely to refer people like them



Tactics:

Showing attention to detail, discuss as many tactical elements of the program as possible. Make sure your tactics are aligned to the strategy they are supporting. Your tactics should include things like media choice (e.g. – email. Mail, etc.) and the offer (product/service + incentive)

PLEASE NOTE: Organize your tactics under the strategy it’s supporting. Do not put all your tactics together in one section