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Marketing Reflection #3 - Branding. PepsiCo Marketing Essay
Essay Instructions:
PLEASE SUBMIT IN PDF ONLY
In a 250-300 word essay (please no longer). Provide provide your thoughts on the following. Please try to follow proper paragraph structure and citations.
Organizations such as Coca-Cola, Facebook and many other global brands have high valuations based on the value of their brand vs the products or services they provide.
Q: Thinking about the organization that you are following,
1) describe what their brand means to you. (Think of things such as safety, trust, value, energy, excitement).
2) If you had a chance to be part of a focus group to help them improve their brand what would you recommend they do?
PLEASE SUBMIT IN PDF ONLY - Failure to do so will result in a 10% reduction in grade for this assignment.
Essay Sample Content Preview:
[Name of the Writer]
[Name of the Institution]
[Subject]
[Date]
Reflection
Undoubtedly, PepsiCo is one of the largest Beverage and Food companies across the globe. The company is committed to fulfill consumer needs by offering convenient foods and beverages. I believe that the Pepsi brand has ensured the safety of the consumers as it constantly scrutinizes for unhealthy products. The company has been criticized repetitive for contributing to obesity. However, the company has recognized the desires of the consumers and made the required modifications in its product line. Consequently, the company has incorporated healthier options, reduced sugar and fats as well as other unhealthy ingredients. Even though, the new food products of the company are not healthiest option for t...
[Name of the Institution]
[Subject]
[Date]
Reflection
Undoubtedly, PepsiCo is one of the largest Beverage and Food companies across the globe. The company is committed to fulfill consumer needs by offering convenient foods and beverages. I believe that the Pepsi brand has ensured the safety of the consumers as it constantly scrutinizes for unhealthy products. The company has been criticized repetitive for contributing to obesity. However, the company has recognized the desires of the consumers and made the required modifications in its product line. Consequently, the company has incorporated healthier options, reduced sugar and fats as well as other unhealthy ingredients. Even though, the new food products of the company are not healthiest option for t...
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