Essay Available:
Pages:
2 pages/≈550 words
Sources:
3
Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
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Total cost:
$ 8.64
Topic:
The Impact Of Social Media On Businesses Marketing Research
Essay Instructions:
Hi, this paper is about the use of Technology, social media and how it impacts businesses. Please mention how businesses uses social media to reach out to consumers. A lot of companies are using Social Media for their marketing by doing this they target millenials. Millenials are increasingly becoming a large sector of workforce. Millenials use social media as their primary sources of communication along side, emails, text messaging and applications. Please also include statistics for the topic.
Essay Sample Content Preview:
The Impact of Social Media on Businesses
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The Impact of Social Media on Businesses
The advancement in technology has influenced greatly the way business organizations carry out their operations. Technology is now a big part of every organization. The workforce of today’s organization is largely comprised of millennials who have significantly embraced technology. The customers use various technological platforms to research and purchase goods and services. One of the technological tools that have had an immense impact on the purchase behavior of customers as well as the operations of business organizations is social media. The millennials are the main users of social media and organizations today use the tool to extend marketing campaigns to them. According to Statista (n.d), $30.99 billion was spent on social media marketing by businesses in 2016 globally. Another important statistic is that 96% of businesses globally are using social media as a marketing tool (Statista, n.d). It is deducible that social media has become an important marketing tool for businesses today. Such huge usage by businesses only means the tool is effective in reaching out to the target market.
According to Saravanakumar & SuganthaLakshmi (2012), social media is used by almost all companies irrespective of their sizes. Big brands, as well as small ones, embrace social media as a way of reaching out to existing and potential customers. Examples of big brands that use social media include Burger King, Dell, and IMB. As informed by Saravanakumar & SuganthaLakshmi (2012), IBM owns over 100 blogs, several Twitter accounts, and a social forum known as DeveloperWorks that it uses to share important information about its products. Saravanakumar & SuganthaLakshmi (2012) also notes that Burger King has been instrumental in creating headlines in regards to its innovative social media campaigns. From these examples, it is evident that social media marketing is a necessity rather ...
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