Development of a Chatbot for Bolt. Management Essay
This article should also be combined with the content of the small class of the lecture. This is the content of the make-up exam. The media net fail that I chose before was dropped, so the instructor said to choose another one.
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You need to write a Project that is different to your last one, 1500 words for the sit/resit. So, have a look at the Assessment Handbook to see what topics can be covered, and what Technology you can choose to use in your project.
Each student must develop a Project Plan.
● To do so, first, they choose one of these project topics by Workshop 03:
1. Organizing a conference/exhibition/training event about some business information technologies 2. Developing a business information technology product (e.g., a software/an app) and bringing it to the market 3. Deploying (via building or buying) a new business information technology in an organization to transform their operations 4. Changing the culture/perceptions/behaviours regarding a particular business information technology in a society/organization 5. Using business information technologies for social/humanitarian purposes.
● Then, they specify the project topic further and develop a detailed project plan.
● Some business information technologies that could be used include but are not limited to: - Artificial Intelligence (AI) including voice recognition, speech, chatbot, image and video processing - Mobile apps on productivity, healthcare, etc. - Consumer products mass customization (printing name on shoes) - Internet of Things (IoT) – Connected everything - Data Analytics (small or big data collection and processing) - Geospatial – location trackers such as GPS, RFID, barcode scanners - An enterprise-wide system (e.g., an ERP) - Virtual reality
- Robotics and automation - Retail technologies (interactive ordering touch screens, finding the best clothing fit)
PRJ as Sit/ Resit/Alternative Assessment
● The description of this assessment is very similar to your Assessment 2 (Project Plans), except for its word length, which is ○ 1500 words for the sit/resit of PRJ (50%), and ● As for your project plan’s topic, you should pick a topic that is clearly different from the one that you have used for your assessment 2 (e.g., if you were developing an app, you cannot select that topic again). ● The description of this assessment is very similar to your Assessment 2 (Project Plans). ● To prepare your project plan, you should briefly complete and include all seven Project Chunks covered in the module. These project chunks are available throughout the PowerPoint files of workshops slides available on Canvas. ● To succeed, make sure that your project plan covers all chunks, and for each chunk include only the most important things and avoid wordiness. ● To simplify some of these Project Chunks, use this information: ○ Stakeholders: Limit the number of stakeholders to 3. ○ Scope/Schedule/Budget: Include a Work Breakdown Structure (WBS) that comprises 3 deliverables and a total of 10-12 work packages and use these as the foundation for the schedule and budget analysis. ○ Risk: Discuss 5 risk factors and plan risk response for one top risk ● The word count excludes reference list and the text in tables. The length of the submission can go 10% either side. ● You should provide references to the articles, books, and other sources of information that you use. ● Check your assessment timetable for the deadline. ● This will be an E-submission, you must submit one file that merges the project plan and its appendices (WBS, Gantt chart and cash flow analysis, budgeting details). You should merge everything into one PDF file and failure to do so in unacceptable. ● The same criteria as Assessment 2 will be used to mark your project plan, considering the length difference and the allowed Project Chunk simplifications explained above. You can use it as a checklist to make sure that you have covered the key things that project chunks ask for.
Development of a Chatbot for Bolt
Student Name
Institution
Course
Date
1. Project Introduction and Justification
* Project Introduction: Describe the Project
The project seeks to develop a chatbot for Bolt. A chatbot is artificial intelligence (AI) software that can simulate a conversation with a client (Adam, Wessel and Benlian, 2020). A user can have a chat with a bot in natural language through messaging apps or websites. In a world where companies endeavor to meet the needs of their customers, constant communication is critical. The chatbot under development is meant to stimulate interactions between individuals, hence enhancing customer experience (Toader et al., 2019).
* Project Introduction: Describe the parent organization of your project
The parent company to the project is Bolt. The Estonian transportation platform offers a range of services from ride-sharing to food delivery. Bolt (then called Taxify) was founded in 2013 by Markus Villig. The company has an app where allows people to hail rides using their smartphones. Riders can choose the most appropriate payment method ranging from cash, mobile career billing, or credit card. In February 2019, the company reached 25 million clients.
* Project Introduction: Justify your project
Bolt allows clients to request a ride then confirm their location for pick-up. This implies that the company is constantly getting in touch with clients. In the ride-hailing market which is competitive due to the emergence of more players, there is a need for Bolt to enhance the customer experience (Franckx and Mayeres, 2016). The company currently spends a lot of time and resources while answering clients’ queries. With a chatbot, the company can use the AI to answer some of the common questions and hence meet client expectations.
* Project Introduction: List similar projects in the past
Chatbots have become common among technology companies that deal with a large number of clients. Handling a relatively large number of customers overwhelms the customer service agents (Khadka and Maharjan, 2017). As a result, companies are turning to bots to assist in answering queries from clients. For taxi-hailing companies, bots are increasingly relieving customer care agents the much load as a result of multiple customer requests. In this industry, Uber, a competitor to Bolt has employed chatbots successfully. Uber’s chatbot enables users to sign up for Uber within a click. Through the bot, users can book a ride on Messanger, without necessarily downloading the Uber app. The feature has enabled the company to cut down on expenditures on customer care agents since the bot can handle some of the common customer concerns. The use of a chatbot has been successfully deployed in Uber. For Bolt, having a chatbot will enable the company to become competitive. When clients can have most of the issues sorted out quickly, they will want to work with Bolt. Hence, given that the integration of a chatbot has been a success for Uber, Bolt is likely to experience massive success by employing the technology.
2. Project Stakeholders
* Identify key stakeholders of your project
Stakeholder
Internal/ External
Power
Role
1.
Project manager
Internal
High
Determining how the project would be undertaken
2.
Clients
External
High
Testing the product to determine its suitability
3.
System architecture
Internal
High
Coming up with the architecture of the chatbot
4.
Developers
Internal
High
Coding the chatbot
5.
Drivers
External
High
To test the bot and determine its usability
* Develop a communication management plan for your project
Stakeholder
Information Needs
Information Value
Technology Method
Frequency
1
Project manager
Updates on the progress of the project
High
Reports, meetings and conferencing
Weekly
2
Clients
Changes and improvements made
High
Video conferencing, calls press releases, and blogs.
Monthly
3
System architecture
New requirements
High
Emails, Meetings and conferencing
Daily
4
Developers
Deadlines, project requirements
High
Emails, Meetings and conferencing
Daily
5
Drivers
Changes and improvements made
High
Video conferencing, calls, press releases, and blogs
Monthly
* Plan for influencing your project stakeholders
Key Stakeholder
What to get from them
Key currencies to give
1
Project manager
Leadership
Monetary compensation
2
Clients
Feedback
Discounts
3
System architecture
The architecture of the chatbot
Promotion
4
Developers
The finished chatbot
Promotion
5
Drivers
Feedback
Reward points
* Explain the origin of the core project team
* Identify a project champion for your project
The product champion is Greg Greiner. Currently, Greiner leads product at Bolt. Before joining Uber, Greiner worked at Uber for more than four years, where he led the business product team. Due to his technical understanding and experience, Greiner is in a better position to lead the whole team.
3. Project Scope
* Define a SMART project objective
The objective of this project is the development and implementation of a chat...
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