Paraphrase 5

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Literature and Language
In customer questionnaires, the organisation conducts questionnaires with open and/or closed questions on its customers about their satisfaction with its products and services hence helping the company get to know what to do about the existing or new products and/or services. Previously, it was done through use of papers which has changed to electronic use of emails.
Customer interviews help in giving information about the customers’ experience on the products and/or services. It also helps to know what to do about product and service marketing and design through gaining an insight into who the organisation’s customers are, their needs and their interaction with the organisation’s product. It involves the creation of customer profiles as one among the first activities. Interviews help validate customer profiles which are a must in user research and in determining how to market and design the products and services.
Customer visits, done through identification of the customers by the developers or managers, is a new technique conducted to ascertain level of customer satisfaction with a benefit in achieving both customers voice hearing and also helping the companies develop new products. The visits are aimed at getting feedback about the products but not to sell products.
In focus groups, customers (in large or small groups) discuss freely and interactively...