Carlton Dry Beer

CARLTON DRY
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Part A
My chosen advertisement to reverse engineer is Carlton Dry. Carlton Dry is a tasty dry beer without any of the bitterness of conventional beers. According to its advertisement campaigns, Carlton dry is considered a fantastic companion to every good time coupled with the lengthy brewing process that eliminates sugars (and renders less carb). Carlton Dry is a packed, super-refreshing cider brewed to be consistent and effortless; a crisp, cool, dry lager with a low bitterness level that delivers excellent drinkability. With a white foam head and a zesty scent, this beer is soft golden, making these qualities favorable to the market; the advertisement "Carlton Dry: The Temple of Dry" advocates that people (Australians) be more like the beer, therefore, matching its uncomplicated attributes. Under the close watch of Master Dry, learners dedicate themselves to a value structure focused on Carlton Dry's relatively simple, easy-drinking model in the hero 60-second TVC. All through the television commercial, Master Dry is seen teaching his learners about Carlton Dry's concept as they undergo intensive preparation to become more like the drink, including jumping on water, standing on top of stacked cans of beers, and taking bottles out of ice troughs.
The commercial seems to be using different aspects of the Chinese culture to convey its message to the viewers. For example, martial art (Kung Fu) is used to express a message of relieving stress, releasing all the frustration, and being at ease. It illustrates an image that the beer represents these emotions and that the viewers/consumers should take this lesson at heart. Moreover, the commercial takes place in what appears to be the mountains next to a nearby temple; the actors in the commercials are wearing robes to depict uncomplicatedness and a detachment to worldly possessions. The robes being worn are blue, signifying authority, organization, interaction, reliability, confidence, and integrity. They have used the perfect shade of blue as too much of it will give off an unsettling vibe. The shade of blue being used in the commercial exudes strength, mental discipline, conservatism, respect and is the perfect color for sending a message. In other cultures, such as the Eastern cultures, blue is used to denote healing and relaxation. This means there are appreciations of a different culture by the different community and this makes culture diverse. The color yellow is paired meticulously with the blue to give out a feeling of cheerfulness and brightness.
Furthermore, the whole commercial has soothing music in the background that is derived from Chinese culture. It is a traditional Chinese song with a smooth bamboo flute touch to it; in Chinese cultures, it is used to convey a calming and meditative touch. Additionally, in other cultures, it is said to deliver harmony and balance in one's life. A final observation would be how they used the beer keg to make a Gong; a gong in Eastern and Southeast Asian cultures is seen as a symbol of wealth and status; simply placing your hands over one is said to bring fortune strength to the person. I believe the commercial use these aspects to portray a sense of sophistication and the statute of the beer. All these things being mentioned are similar to the way of life of the monks. In my opinion, the commercial utilizes all of these components to illustrate a simplistic life and enlightenment. They all work together to convince the consumers that Carlton beer is a simple beer full of possibilities and has the ability to make you feel relaxed and at ease.
In summary, Carlton Dry is a delicious dry lager with no of the sharpness of customary brews. As per its commercial missions, Carlton dry is viewed as an awesome ally to each happy time combined with the protracted fermenting measure that wipes out sugars. Under the nearby watch of Master Dry, students commit themselves to a worth construction zeroed in on Carlton Dry's generally basic, simple savoring model the saint 60-second TVC. The business is by all accounts utilizing various parts of the Chinese culture to pass on its message to the watchers. For instance, military craftsmanship is utilized to communicate a message of alleviating pressure, delivering all the disappointment, and being quiet. I accept the business utilizes these angles to depict a feeling of refinement and the resolution of the lager. Every one of these things being referenced is like the lifestyle of the priests.
Part B
TABLE OF CONTENT
Customer behavior ………………………………………………………………5
PEST Analysis …………………………………………………………………....7
Segmentation ……………………………………………………………………...8
Target audience profile ………………………………………………………......9
Advertising effect …………………………………………………………………10
Media mix choices …………………………………………………………….......11
References …………………………………………………………………………12
Consumer behavior
The customer decision-making process involves customers being conscious of and identifying their desires, gathering input about meeting particular needs better, weighing possible choices, making a buying decision, and evaluating their purchase. Buyers play a significant position in society, from the techniques they use to study and analyze products to their choices about which items to use and where to execute payments. Whether purchasing for themselves, colleagues, or family relatives, consumers decide what goods and services they require; the media assists with persuading, informing, and reminding them of available goods and services. When a buyer becomes engaged in a good or service, irrespective of the brand connected with it, he starts to collect facts to decide whether purchasing it is a fair and prudent investment (Chou, 2020).
When making a decision, consumers certainly seek advice from families, acquaintances, and coworkers. This makes them have a huge spectrum of choices and option they have to take their stand. A real encounter with a commodity or a recommendation for a ser...