Role of Leaders in Managing Organizational Change

Role of Leaders in Managing Organizational Change
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Role of Leaders in Managing Organizational Change
The modern market environment is ever changing, which requires business leaders to be dynamic in their approach to business management. Markets are not constant, especially in the way consumer behavior changes from time to time. At the same time, new challenges arise, either as a result of economic changes, shifting consumer tastes, entry of new rivals into the market, or adoption of new technologies, which require the organization to adapt or risk losing its market share. The role of leaders in such situations is to initiate and manage organizational change in ways that will increase its competitive advantage. This essay discusses the role of leaders in times of organizational change.
During organizational change, the role a business manager is to ensure that the organization undergoes the desired transformation to remain relevant and competitive. As a leader, he or she should implement policies that would change the direction of the organization toward growth and achievement of the organizational goals. The entry of Coca Cola into the Indian market in 1993 best illustrates the role of business leaders in initiating and managing organizational change as a means of increasing the business's competitive advantage. At the time of entry, PepsiCo was the market leader in...