Nokia Device Volume By Geographic Area Research Assignment

Nokia Device Volume by Geographic Area
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Nokia Device Volume by Geographic Area
With the advancement in technology, the mobile industry and especially the communication technology has been facing tough competition. The emergence of several information technology companies has flooded the mobile device industry. Hence, the struggle to remain relevant, make sales and enhanced innovativeness of products. In this regard, the paper evaluates the Nokia device sales volume in the first quarter of 2006 and 2005 across six regions.
The six regions which are Europe, China, Middle East, Asia-Pacific, North and South America all record an increase in the volume of sales from Q1 2005 compared to Q1 2006. There was a 40% rise in total volume between the two years-quarters with 2005 recording 53.8 million units to a high of 75.1 million units. However, different regions report diverse sales volume. In Europe, the device shows an increase in volume from the 2005 Q1 to 2006 Q1 with a change of 17% in volume. This is the lowest recorded increase in volume with North America having a 95% rise. Despite the high rise, North America is still among the lowest in sales volume (8.4 million) compared to Europe which has over 20 million units. Nokia has low sales volume in Latin America in both quarters with North Ame...