Huawei: Which Elements Of The Existing Strategy Need Attention?
This is a 3,500 word group assignment about Huawei. But you only need to write half of one part（c part）, it's about 300 words. Please read the following words carefully!!!!!
The requirements for this part are (c) Which elements of the existing strategy (vision, value proposition, business model, etc.) need attention, improvement and/or overhaul?
The value proposition has 6 factors: Price, Features, Quality, Support, Availability, Reputation. But you only need to write the last three: Support, Availablity, Reputation. The business model corresponding to the value proposition also has six factors, you also just need to write three of them: Relationships, Channels, Brand.
Value proposition is like scoring these factors. The business model may shows what state they are in now, what they will develop into in the future or keep their current state. But you only need to point out what needs to be improved, not the method, because the method is the next part. Vision may be like some suggestions.
We have already done the powerpoint before and scored the value proposition (the score is in the picture), so please write according to the file and powerpoint I uploaded. Please note that in the three factors you wrote, you should focus more on support and reputation, because these are the weakest points we chose before.
And because the powerpoint was done before, there may be some incomplete places. You need to improve the following aspects. In availability, the channel aspect should be changed from 3 to 4, it should expand the local and international markets. In support, in addition to the international situation and partners, it can strengthen the relationship with suppliers and consumers. In reputation, you can follow the powerpoint to expand it. Because the tutor told us not only to discuss technology and the international situation, we need to expand our thinking.
About the document that I upload, Assessment brief, the pictures is our group’s score for the value proposition. The document ”business model” is a case study, which contains explanations of value proposition and business model. If you don’t understand, please read them carefully.
And you need to write several references to support these. Maybe every factor needs two references, one is about suggestions and the other is about scoring.
If you have any questions, please contact me in time. I hope we can keep in touch during this period. I don’t hope that I messeage you, but you don’t reply to me. And after 24 hours, our group will meet with the tutor for the last time, I hope you can clear your mind before that, tell me what you don’t understand, and I can ask the tutor.
Huawei
Student's Name
Institutional Affiliation
Course
Professor's Name
Date
1 The (c) Which elements of the existing strategy (vision, value proposition, business model, etc.) need attention, improvement, and overhaul?
Huawei needs to focus more on a value proposition as an element of the existing growth-oriented strategy. The transition from the previous horizon expansion focus should be fueled by R&D-derived insight into ways to discover new market opportunities that will siphon growth and expansion opportunities for the company both domestically and internationally. In line with Huawei's current 'Taking by Storm' Breakout Type, the organization should advance its value proportion to match its key competitors such as Apple and Samsung to offer more product differentiation and more value to its customers. Currently, Huawei is categorized as a Hybrid brand, owing to its moderate price, differentiation, and value (Wu ET AL., 2020). The current strategy should focus on achieving market leadership through a differentiation (high price, high value) value proposition (Huang, 2019).
2. Value Proposition and Business Model
As part of the value proposition -oriented growth strategy, Huawei should enhance availability, reputation, and support.
Availability: Huawei should focus on enhancing Huawei products' availability by expanding its local and international markets (In Zhang, In Alon, & In Lattemann, 2020). The organization can increase its market presence by providing more brick-and-mort...