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Case Study Assignment Element of International Tourism
Essay Instructions:
Explore and critique potential trends and developments within International Tourism over the next thirty years or so. You should focus on one particular element of the international tourism industry or market and your suggestions should be fully justified.
Assignment Guidelines
1. Focus on only one element of international tourism. For example hotel provision, international air travel, the international cruise industry, heritage tourist attractions, eco-tourism, event tourism, sports tourism, tourism regeneration or slow travel. If in doubt, please speak to your tutor
2. Do not focus on one country or place.
3. Do not focus specifically on developing countries as this will overlap too much with the previous assignment.
4. What are contemporary demand trends for tourism and what may this tell us about the future?
5. Wider changes in society (for example technology or environmental concerns) and how these may feed into future tourism trends and patterns. The student has considerable freedom in deciding which changes might be significant but should justify their answer.
6. The student should explore and critique tourism futurology.
7. The ways in which the product quality, appeal, sustainability or viability might be improved.
8. The assignment should be written in essay format with a logical link between different paragraphs and a clear introduction and conclusion.
9. A literature search of books and journals should be undertaken in order to answer this question.
10. The word limit should not exceed 2,000 words. The word count must be stated on the assignment. Appropriate material contained in appendices will not count towards the word count.
11. Sources should be acknowledged and referenced according to the Harvard system where appropriate.
Essay Sample Content Preview:
ELEMENTS OF INTERNATIONAL TOURISMByProfessorCourseInstitutionDate
Elements of International Tourism
The growth in tourism across the globe has increased immensely in the 21st century, creating many jobs and contributing to exchange of culture. Future projections by industry experts indicate that tourism shall surpass most traditional sources of revenue due to economic growth and subsequently increase in middle class. This study explores the emerging trends in tourism, the future of tourism, and the best practices managers of tourist destinations ought to make to keep up with the demands of future tourism.
Contemporary Trends in Tourism
Tourism is one of the largest industries in the world and has potential to grow exponentially in almost every country in the world. In the United States, tourism, and travel is the third largest industry coming only after automobile and food industries, contributing up to $110 billion in revenues and over $770 billion in expenditure annually (Delener 2010). The surge in tourism has seen hotel rooms’ demand in India rise exponentially, with the government placing a shortfall of rooms to 10,000, despite the industry raking home $9.44 billion in 2014 (Rao 2014). This is due to increasing demands in tourism destination places across the world.
The biggest demand evident in the tourism industry is the rebranding of the previous unpopular tourism destination places. This is a reaction to increasing desire from tourists to visit undiscovered and previously unfamiliar places and create unforgettable memories (Fuggie 2015). With the advancement in technology and the booming Smartphone industry, more tourists are sourcing for companies with social media presence and dedicated websites. For example, Chinese citizens prefer companies such as Weibo, Kaixin00, and QZone, which have the largest social media presence in the country (Fuggie 2015). These aids a lot in tour planning due to the increasing tight schedules people have in their jobs.
The busy schedule also contributes to tourism trends. According to Delener (2010), American working class work 9 weeks more than workers from other regions do. Coupling this with the busy city life, travelers are demanding for quieter places, free from digital distractions and noise (Fuggie 2015). This has seen establishment of remote hotels free from Wi-Fi and other sources of internet access to allow tourist to enjoy ‘digital detoxification’ (Fuggie 2015). Another trend observed is the emergence of ‘silver hair’ tourists. The aging Baby Boomer and Generations Y and Z will require quieter places to spend their sunset days. This is due to the wealthy status of these individuals who reportedly control 50% of the world’s wealth (Rao 2014). The older generations have more time to spend, are becoming more tech-savvy, and require specific tourist experience and consumption (Stephens 2014). This group shall also need medical care, therefore requiring the hospitality industry to provide these services. The growth of wellness tourism that encompasses education in healthy living shall highly compliment these activities (Csirmaz & Karoly 2015).
Adventure tourism has been a fast growing niche of the tourism industry due to the demand for more adventures by tourists. The uniqueness of adventures forces tourists across the world to seek for unique places for creation of unforgettable experience. Such adventurous programs include hiking, white water rafting, camping, and sightseeing (Narendra 2013). The republic of India has mastered this art. With sprawling villages, yoga classes, train journeys and spiritual places in large numbers across the country, many tourists visit its towns and cities to witness these sophisticated ways of life and find adventure at the same time (Narendra 2013). The demand for fresh and fun activities will require owners of tourism destinations to create activities and programs that will allow tourists to create adventures and enjoy themselves more.
The demand for diversity and recreational activities has seen the rise of sports and golf tourism. Sports is a multibillion industry and cities are continually organizing events across the world where people come to compete and visit popular places in the country (Rao 2014). Such ventures support the hotel industry and helps countries to sell themselves as the ultimate tourist destination. For example, the rise of Kenya as the undoubted athletic nation in Africa, with its athletes bagging many global accolades, has seen the country’s tourism industry rebrand itself and started organizing sports events to attract and drive tourists to its many game parks (Diani Reef). This is also because of the increasing prevalence to obesity that causes lifestyle diseases such as diabetes and cancer, forcing people to engage more in vigorous activities to shed extra weight. Additionally, wealthy nations are organizing golf tournaments across the world, with the famous PGA tour and Ryder Cup tournaments attracting thousands of followers and earning host nations millions of dollars (Barros, Butler & Correia 2010).
Societal Changes that Will Affect Future Tourism
Several factors determine the tourism destination that people choose to visit. Tourists visit places due to attraction, to escape their normal lives, for adventures, or just have fun (Botti, Peypoch & Solonandrasana 2008). The advancement in science and technology has really enhanced tourism, making travelling and communication faster and cheaper. Information technology has allowed tourists to search and enquire about their preferred destinations from the comfort of their homes (Poon 1994). Additionally, tourists can research and check the security situations in their desired destinations online. This has highly enhanced decision-making. The constant demand for socialization means tourist destinations must install Wi-Fi in their premises to improve the comfort of their clients.
The success of the tourism industry in most countries has seen its deregulation and consideration as an important source of revenue by many nations (Poon 1994). With the growth of the middle class worldly, countries that have invested in tourism are poised to benefit a lot. The growth of the Chinese economy makes its citizens to be the biggest source of tourists, spending up to $498 billion in 2014 (Fuggie 2015; Da Silva 2015). The growth in economies of most countries will result in more than 5 billion people comprising of middle class (Malik). This will mean more people will be ready to spend and seek for adventures with their savings or surplus income.
Security has been a major concern in the 21st century. With the rise in terrorist groups across the Middle East and Western Europe, tourists are more concerned about their safety (Alderman 2016). The killing of people through suicide bombings in some European cities by the Islamic State militants in 2016 raised security concerns that robbed Europe, the world’s leading tourist destination, billions of dollars in revenue (Alderman 2016). People are likely to ignore such places in future until situations improve. However, other nations have taken the advantage to improve their security and therefore earning the confidence of tourists. Countries have improved border patrol, increased security at entry points and enhanced surveillance to ward off the threat of terrorism (Dwyer & Larry 2007).
Consequently, the increasing world population and improvement in care especially for the elderly will create more travelers. This receives great backing especially from the economic growth of most countries in the near future coupled by the increasing congestion and overpopulation in urban centers (Dwyer & Larry 2007). These will encourage people to seek refreshment and relaxation far from the congested city life. Additionally, large middle class will encourage the growth of family tourism where people shall increasingly go for holidays with their entire family. The ability to spend will provide more freedom for indulgence.
Additionally, there has been increased global concern on environmental degradation. The increasing threat of global warming due to use of fossil fuel and industrial emissions threatens the life of many species, many of them facing extinction (Dwyer & Larry 2007). The growth in agriculture also threatens the preservation of these species as more forested lands turn into agricultural lands. This will require countries to implement policies that will enhance protection of these species as ess...
Elements of International Tourism
The growth in tourism across the globe has increased immensely in the 21st century, creating many jobs and contributing to exchange of culture. Future projections by industry experts indicate that tourism shall surpass most traditional sources of revenue due to economic growth and subsequently increase in middle class. This study explores the emerging trends in tourism, the future of tourism, and the best practices managers of tourist destinations ought to make to keep up with the demands of future tourism.
Contemporary Trends in Tourism
Tourism is one of the largest industries in the world and has potential to grow exponentially in almost every country in the world. In the United States, tourism, and travel is the third largest industry coming only after automobile and food industries, contributing up to $110 billion in revenues and over $770 billion in expenditure annually (Delener 2010). The surge in tourism has seen hotel rooms’ demand in India rise exponentially, with the government placing a shortfall of rooms to 10,000, despite the industry raking home $9.44 billion in 2014 (Rao 2014). This is due to increasing demands in tourism destination places across the world.
The biggest demand evident in the tourism industry is the rebranding of the previous unpopular tourism destination places. This is a reaction to increasing desire from tourists to visit undiscovered and previously unfamiliar places and create unforgettable memories (Fuggie 2015). With the advancement in technology and the booming Smartphone industry, more tourists are sourcing for companies with social media presence and dedicated websites. For example, Chinese citizens prefer companies such as Weibo, Kaixin00, and QZone, which have the largest social media presence in the country (Fuggie 2015). These aids a lot in tour planning due to the increasing tight schedules people have in their jobs.
The busy schedule also contributes to tourism trends. According to Delener (2010), American working class work 9 weeks more than workers from other regions do. Coupling this with the busy city life, travelers are demanding for quieter places, free from digital distractions and noise (Fuggie 2015). This has seen establishment of remote hotels free from Wi-Fi and other sources of internet access to allow tourist to enjoy ‘digital detoxification’ (Fuggie 2015). Another trend observed is the emergence of ‘silver hair’ tourists. The aging Baby Boomer and Generations Y and Z will require quieter places to spend their sunset days. This is due to the wealthy status of these individuals who reportedly control 50% of the world’s wealth (Rao 2014). The older generations have more time to spend, are becoming more tech-savvy, and require specific tourist experience and consumption (Stephens 2014). This group shall also need medical care, therefore requiring the hospitality industry to provide these services. The growth of wellness tourism that encompasses education in healthy living shall highly compliment these activities (Csirmaz & Karoly 2015).
Adventure tourism has been a fast growing niche of the tourism industry due to the demand for more adventures by tourists. The uniqueness of adventures forces tourists across the world to seek for unique places for creation of unforgettable experience. Such adventurous programs include hiking, white water rafting, camping, and sightseeing (Narendra 2013). The republic of India has mastered this art. With sprawling villages, yoga classes, train journeys and spiritual places in large numbers across the country, many tourists visit its towns and cities to witness these sophisticated ways of life and find adventure at the same time (Narendra 2013). The demand for fresh and fun activities will require owners of tourism destinations to create activities and programs that will allow tourists to create adventures and enjoy themselves more.
The demand for diversity and recreational activities has seen the rise of sports and golf tourism. Sports is a multibillion industry and cities are continually organizing events across the world where people come to compete and visit popular places in the country (Rao 2014). Such ventures support the hotel industry and helps countries to sell themselves as the ultimate tourist destination. For example, the rise of Kenya as the undoubted athletic nation in Africa, with its athletes bagging many global accolades, has seen the country’s tourism industry rebrand itself and started organizing sports events to attract and drive tourists to its many game parks (Diani Reef). This is also because of the increasing prevalence to obesity that causes lifestyle diseases such as diabetes and cancer, forcing people to engage more in vigorous activities to shed extra weight. Additionally, wealthy nations are organizing golf tournaments across the world, with the famous PGA tour and Ryder Cup tournaments attracting thousands of followers and earning host nations millions of dollars (Barros, Butler & Correia 2010).
Societal Changes that Will Affect Future Tourism
Several factors determine the tourism destination that people choose to visit. Tourists visit places due to attraction, to escape their normal lives, for adventures, or just have fun (Botti, Peypoch & Solonandrasana 2008). The advancement in science and technology has really enhanced tourism, making travelling and communication faster and cheaper. Information technology has allowed tourists to search and enquire about their preferred destinations from the comfort of their homes (Poon 1994). Additionally, tourists can research and check the security situations in their desired destinations online. This has highly enhanced decision-making. The constant demand for socialization means tourist destinations must install Wi-Fi in their premises to improve the comfort of their clients.
The success of the tourism industry in most countries has seen its deregulation and consideration as an important source of revenue by many nations (Poon 1994). With the growth of the middle class worldly, countries that have invested in tourism are poised to benefit a lot. The growth of the Chinese economy makes its citizens to be the biggest source of tourists, spending up to $498 billion in 2014 (Fuggie 2015; Da Silva 2015). The growth in economies of most countries will result in more than 5 billion people comprising of middle class (Malik). This will mean more people will be ready to spend and seek for adventures with their savings or surplus income.
Security has been a major concern in the 21st century. With the rise in terrorist groups across the Middle East and Western Europe, tourists are more concerned about their safety (Alderman 2016). The killing of people through suicide bombings in some European cities by the Islamic State militants in 2016 raised security concerns that robbed Europe, the world’s leading tourist destination, billions of dollars in revenue (Alderman 2016). People are likely to ignore such places in future until situations improve. However, other nations have taken the advantage to improve their security and therefore earning the confidence of tourists. Countries have improved border patrol, increased security at entry points and enhanced surveillance to ward off the threat of terrorism (Dwyer & Larry 2007).
Consequently, the increasing world population and improvement in care especially for the elderly will create more travelers. This receives great backing especially from the economic growth of most countries in the near future coupled by the increasing congestion and overpopulation in urban centers (Dwyer & Larry 2007). These will encourage people to seek refreshment and relaxation far from the congested city life. Additionally, large middle class will encourage the growth of family tourism where people shall increasingly go for holidays with their entire family. The ability to spend will provide more freedom for indulgence.
Additionally, there has been increased global concern on environmental degradation. The increasing threat of global warming due to use of fossil fuel and industrial emissions threatens the life of many species, many of them facing extinction (Dwyer & Larry 2007). The growth in agriculture also threatens the preservation of these species as more forested lands turn into agricultural lands. This will require countries to implement policies that will enhance protection of these species as ess...
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