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TITLE Your Name Subject and Section Professor’s Name Date CROWDSOURCING The means of getting people together to solve problems, innovate and make a content is called crowdsourcing. It is a new trend, which makes companies and organizations approach problem-solving, innovation, and content creation largely differently. The era of the digital technology and online operational platforms is among the changes that allow companies to get hold of people from any parts of the world through the websites. Primarily, crowdsourcing reflects a practice of call for participation from a huge network of people who have access to digital channels such as websites, social media, and crowdsourcing platforms to help in such tasks as creating ideas or finding solutions and generating content (Liu, 2021). This method focuses on exploring the cognition, creative ability and intellectual capacity of crowd members that can be applied on different projects, ranging from developing new products to finding solutions to complex problems. Crowdsourcing can be used in many forms of crowd tasks such as those related to product range creation, market research, content creation, and problem resolution. Mounting an innovation ranging from consumer products design improvement of business processes, companies of different industries have taken crowd sourcing as a more powerful tool to drive innovation and achieve business targets (Bigliardi et al., 2020; Cricelli et al., 2021; Karachiwalla and Pinkow, 2021). Basically, crowdsourcing implies the new business paradigm which focuses on the redistribution channels of the powers between companies and people to provide a platform to submit and utilize ideas of the vast amount of human crowd members. By means of collaboration with the mass, companies may in turn pick up the ideas, ingenuity and ability to solve problems. This will make them likely to get new ideas, tackle complex issues and remain in the competition that is happening at an accelerated pace and thus ahead of competition. This study seeks to define crowdsourcing, its model, “open innovation,” and examine LEGO’s use of open innovation. OPEN INNOVATION The “Open Innovation” model that Procter & Gamble (Andrișan and Modreanu, 2022) and InnoCentive (Piller et al., 2021; Schuhmacher et al., 2022; Vignieri, 2021) have pioneered signifies a major revolution in the way that firms or their outside agencies generate innovative products. Basically, open innovation implies implementation of the concept that any great idea and useful knowledge are available not only inside the firm’s limits but also outside the boundaries of this entity. Contrary to the myopic company culture that may only rely on its internal research and development efforts, open innovation promotes proactive search for external collaborators who can contribute ideas to the innovation process (Dokukina, A. and Petrovskaya, 2021; Teece, 2021). The concept of open innovation clearly revolves around partnership and collaboration with stakeholders outside the organization. Through their innovation process openness, firms invite individual contributors, startups, academic institutions, and other companies to provide ideas, solutions or designs to solve existing problems and serve new needs. This active collaboration creates a fluid enterprise of knowledge exchanging, bringing on power of expertise and new ideas that transcends the boundaries of the organization. Moreover, the model gives companies the opportunity to connect with a wider community of experts than they would normally. Through harnessing the capacity of collective knowledge and creativity in a diverse community of contributors, companies are able to intellectually draw from a wide spectrum of resolution to complex problems. This diversity of perspectives generally satisfies the requirement of coming up with original innovations and offbeat ideas, which may have not been considered, had the organization been working in isolation (Dokukina, A. and Petrovskaya, 2021; Teece, 2021). On the whole, the open innovation model has emerged as a robust avenue for generating value and sustaining competitive position within the dynamic and changing business setting. Through the integration of external capabilities and experiences, companies can become faster innovators, uncover new opportunities, and build values for not only them but also their collaborators as well. CASE STUDY Following the brink of bankruptcy in 2003 (ToyPro, 2021), LEGO made use of the crowdsourcing of Open Innovation strategy to pull back and reemerge as the largest player in the toy industry. Open Innovation, led by companies such as Procter & Gamble (Andrișan...