MMM315 Business simulation written report

Business Simulation Written Report
Group Number
List of Team Members, ID Numbers and Campus enrolled
Roles of Each Member
1.0 Introduction
Waldron Roux Silberstein Xao (WRSX) was founded in 2005 as a merger of three agencies; WWMV and new partner agencies in New York (Silberstein & Lord) and Paris (Roux, Toussaint, Berthe). The company aims at making its customers successful through differentiation and strengthening of their brands through creation of advertising and use of various marketing activities. Recently, the company held board meetings and made four major decisions aimed at driving the organizations towards its goals and objectives, as well as capturing new market niches. The four decisions include exploiting the opportunities in china; improving the sustainability profile of group; motivating the game generation; and changing and promoting cultural change in New York. Despite the various challenges faced, analysis of the decisions using the IDO Analytical Framework shows that the board made effective decisions as they improved the company’s performance outcomes.
2.0 Input
Decision 1; Exploiting the Market Opportunity in China; the board meeting established that there was untapped market opportunity in china, with the company’s competitors having established their presence. Findings from the company’s research team showed forecasted 16% ad spending increase for the country and the likelihood of media advertising reaching US$45.
Decision 2; Sustainability Profile of Group; during the board meeting, it was established that there were various opportunities through which the company’s PR department could work with customers to improve their sustainability goals like enhancing paperless banking options as well as helping oil companies to promote their research and development on sustainable sources of energy that can be used in the future.
Decision 3; motivating the gaming generation; the Board realized the need for the company to stay at par with global economies. As such, the issue of attracting more young talent and retaining high quality young individuals was raised as a way of keeping tracks with competitors. The company also conducted research which showed that many employees found their work mundane, boring, and lacking motivation. As such, there was a need to improve and maintain job satisfaction and engagement, productivity, and retain talent. As such, gaming was introduced in the workplace.
Decision 4; Cultural Change in New York; the Board also noted that the office in New York was operating in a new building. Although employees were performing, it was also established that many of them did not like the old building where the offices were located. As such, this led to a negative attitude towards working in the office. New employees who were transferred to the New York office did not like it, and this could potentially influence their productivity.
3.0 Decisions
Exploiting the Market Opportunity in China; it was decided that Victor Xao would be tasked with running the activities of China investment from the office in London. Victor possessed the required experience and was required to choose a strategic partner to help in exploiting the opportunity. The activity was allocated the required Ј450k, and it involved less risks and resources. This decision was informed by consideration of various factors. Consumer income in China is rising, with per capita disposable income having increased by 173% in tows. Retail distribution of goods had also increased, with cities expected to register higher sales volumes. Further, media inflation was forecasted to force an increase in advertising budgets.
Decision 2; Sustainability Profile of Group; the board decided that...