Business Simulation with Professional Development: Apple Inc.
Task
You are required to prepare an essay that covers what you have learnt from your research and analysis while investigating the selected company (Apple Inc) for the summative 1/ Simulation Evaluation Report.
In your essay you should cover:
o Executive summary of the reflective essay (An executive summary should summarize the key points of the essay. It should restate the purpose of the essay, highlight the major points of the essay, and describe any results,
conclusions, or recommendations from the essay/ reflections for future business key actions).
o Introduction (The scope of the reflective essay)
o Identified events (Reflect your learning while identifying the analysing the events from the selected company in summative 1.
Reflect REAL life example from practice as identified in business case/ assignment 1)
o Review and Discussion of relevant theories and practices (Critically Review and Discuss the relevant theories and practices found in the selected company in summative 1)
o Conclusion, Future Plans, and recommendations (Conclude with the key points of your reflection. State future actions are derived from practice and research)
o Reference list.
Assessment Criteria
Your assignment will be marked according to the following criteria:
1) Understanding and Reading: The depth of your reading (number, range, and quality of sources) and understanding of it. You are expected to read the essential and further readings related to this assessment point. You need to use
these readings to support your argument/discussion; you can rely on personal opinion.
2) Critical Analysis: The level of critical analysis in your writing and the quality of the argument developed. You cannot rely on simple description, but have to apply
knowledge and theory from the readings to critically engage with the material.
3) Structure: Your ability to develop a clear, logical structure for your essay which addresses the question and guides the reader. Your essay and outline should include a clear introduction, a cogently argued main body, and a conclusion summarizing the argument and answering the overall question.
4) Presentation and Referencing: Your ability to express yourself clearly in English using appropriate terminology, correct spelling, and grammar. The extent to which your essay is correctly referenced using the Harvard system of
referencing in-text and with a reference list.
BUSINESS SIMULATION WITH PROFESSIONAL DEVELOPMENT
by (Name)
Class (Course)
Professor (Tutor)
School (University)
City and State
Date
Executive Summary
The summative assessment 1 gave a detailed report on a 5-year strategic review to shareholders for evaluating the business simulation activity of Apple Inc. The report exclusively covered Apple’s vision and strategy, highlighting the company’s vision, mission, values, HR, and organizational culture. It also evaluated the company’s performance review, focusing on competition analysis. Porter’s five forces, market choice/share, competitors, internal capabilities, and industry trends were used to assess Apple’s competition. The report also analyzed the organization’s performance, pointed out Apple's plans, and recommended relevant actions the company should take to maintain its position in the technology industry. This reflective essay analyzes the key lessons learnt from Apple’s report on business simulation with professional development. The essay also examines the theoretical framework around the report. This gives an insight into the value and approach needed by the company to attain business objectives. One finding from the report is that Apple is the leading technology company in the world with a market capitalization of 2.76 trillion according to NASDAQ. Its success is primarily attributed to an innovative culture and a differentiation strategy. Today, the iPhone is the most profitable Apple product, although iPad, Mac, wearables, and services also contribute to Apple's high revenues. Aiming at innovation, the organization invests heavily in research and development that has enabled it to introduce new products into the technology market.
Introduction
Apple is the leading technology company in the world. It manufactures and sells a wide range of software and hardware devices. Apple is famous for producing devices that integrate the iPhone Operating System (iOS) like the iPad and iPhone. The summative assessment 1 reviewed Apple’s strategies and analyzed its performance. It found that Apple will continue to be creative and innovative to maintain its position in the market. Every year, the company introduces new products, with the latest launch expected to be an AR headset. In the future, Apple will introduce larger iMac, AR/VR headsets, Apple cars, and affordable iPhones (Li, 2022). The company also plans to design its own micro-LED displays for its devices. These new products significantly contribute to Apple’s success, giving it a competitive advantage over rival companies. The purpose of this reflective essay is to outline lessons drawn from the simulation evaluation report. The essay will first reflect on individual learning while identifying and analyzing summative 1 events. It will then reflect a real-life example from practice as identified in the report. Next, the paper will critically review and discuss theories, practices, and concepts relevant to Apple’s business activities. The essay will conclude with