Applying the Evidence-Based Approach to the Analysis of a Case Study
This assignment is designed to help you to develop your research and decisionmaking skills by applying the principles of evidence-based management to the analysis of a case study. You can choose one of the following cases for your analysis:
• Case study 1: Theme: Diversity: Davidson, M., Reinemund, S., Borst, G., & Veihmeyer, J. (2012). “How Hard Should You Push Diversity?”, Harvard Business Review, 90(11): 139-143
• Case study 2: Theme: Marketing: Beyersdorfer, D. et al. (2011). “Preserve the Luxury or Extend the Brand?”, Harvard Business Review, 89(1/2): 173–177
You cannot switch between cases, however. Your assignment must be based on only one of the proposed cases. The assignment consists of three sections that follow the learnings from sessions 1 & 2, 3 and 4 of the module respectively; as well as the learnings from your group project. Below you will find information on each of the sections. This assignment is worth 60% of your final grade.
We recommend you start working on this individual assignment after Session 2 of the class: after we discuss the case study in class 2, you can work on Section 1 of this individual assignment. Similarly, after Session 3, you can work on Section 2 of this assignment. This will help you to apply directly your learnings from relevant class sessions, and to spread the work on this assignment throughout the semester.
My problem section is largely based on the analysis of the problem as it is covered in the source you provided. After reading the case, it was clear to me that the lack of diversity was the main problem in the case. The PICOC model served to provide a breakdown of the identified problem with a more refined review of the problem as it was presented in the case.
In the same vein, my evaluation of the two studies was based on going through two studies that I identified for use in answering the case. To apply them in my case, I had to go through each of them and take the most applicable information from the so...