How Haute Couture Houses Are Launching Ready To Wear Lines To Survive?

Topic is on how haute couture houses are start to launch ready to wear lines to survive. (idea)

-haute couture: time consuming, pricy, only can be worn once, tiny target market...

-ready to wear: with only a bit of "brand image" element, commercial pieces, more wearable...

-examples could be: ralph & russo , comme des garcons, vera wang, lanyu bridal, marchesa...

Fashion History: Ready-to-Wear Final ProjectYour final consists of 2 parts: a 10-minute presentation in class and a written paperA scholarly research paper (7-9 pages) on any topic of your choosing related to ready-to-wear, past or present. - Paper outlines (1-2 pages) are due at midterm, week 8 (March 15th). Please bring your ideas to class the week before (March 8th) for group brainstorming and discussion.- Final papers are due on in classon May 9. No exceptions. Late papers will not be graded.Standards for writing:- 12 pt font, double spaced, 1” margins- Chicago Manual of Style citation guidelines (footnote in text, bibliographic references at the end) if you aren't familiar with the rules you can find them here: http://www(dot)chicagomanualofstyle(dot)org/tools_citationguide.html-

Proper citation is essential in scholarly writing. Make sure you footnote and cite any fact or idea that isn't your own.- Wikipedia, blogs, or other unsubstantiated online commentary is not an acceptable source for a research paper- At least 2 sources derived from academic journals or books.

What makes a good paper?

- A clear thesis statement: what is your paper about? What question does it answer? What comparison are you making? Present your argument in the introduction. - What is your evidence? What visual or textual sources are you using to support your point?

- How are you approaching your evidence/material? Strong papers pull particular examples to illustrate an idea or concept. Weak papers summarize a selection of facts about the subject without drawing a conclusion. - Your grade is determined by 3 main factors: a clearly articulated thesis statement, the use of evidence to support your position that is properly sourced, and writing: take time to proofread, spellcheck, and use proper citation style.PresentationsEach student will prepare a 10-minute presentation, with visuals, on their final paper topic. This is your chance to show off your work in class and get feedback-make it as professional as you can! - Label your images (artist/designer, title, date) and be prepared to answer where you found your visuals and note where they were first published. - Speak clearly and make a point. Read from notes if you need to, but make sure to look up from the page and address the audience.- Try to avoid slides with a lot of text- Everyone presents for 10 minutes, expect questions and feedback.