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Topic:

Theoretical Perspectives and Promotion Models in Healthcare

Essay Instructions:

This module is designed to provide a critical perspective on the theories,
concepts and ideas associated with promoting the health of the population. Key skills such as accessing, interpreting and critically appraising sources of health related information will be developed and the issues associated with implementing health promotion initiatives will be considered. Contemporary approaches to public health, focusing on neighbourhood resources (5th Wave of Public Health), will be considered and the issues associated with implementing this approach will be discussed.
Module Learning
Outcomes On successful completion of the module, students will be able to:
1. Identify and utilise sources of information appropriate to supporting public health and health promotion initiatives
2. Utilise critical appraisal skills in identifying and examining the key theoretical perspectives underpinning health promotion and how it is applied to contemporary health and social care issues.
Module Content The module will focus on the following topic areas:
• Concepts and determinants of health.
• Causes of health inequality.
• The development of public health from Dr John Snow to the ‘5th Wave'.
• Epidemiology and sources of data.
• Major health and social issues
• Political influences on health promotion and public health.
• Risk and society.
• Health-related behaviour.
• Health psychology models and behaviour change.
• Models and approaches to health promotion.
• Ethical issues in health promotion.
• Anti-oppressive practice and promoting health.
• Evaluation of health promotion.

Essay Sample Content Preview:

Theoretical Perspectives and Promotion Models in Healthcare
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Theoretical Perspectives and Promotion Models in Healthcare
Introduction
Health promotion is a course of allowing individuals to develop their health fully. It is a process over an emphasis on persons towards a broad range of social and ecological involvements (Fertman & Allensworth, 2016). Health promotion and disorder deterrence programs concentrate on maintaining person’s healthy. It involves and enables people and communities to participate in healthy performances, and makes transformations that minimize the risk of enhancing chronic ailments alongside other illnesses (Eldredge, Markham, Ruiter, Kok, & Parcel, 2016). Disease prevention concentrates on deterrence plans to lessen the risk of mounting chronic illnesses (Fertman & Allensworth, 2016). Health promotion and ailment inhibition programs frequently discuss social determinants of health, which impact variable risk conducts. Social determinants of health comprise social, political, and cultural circumstances by which persons are born, develop, and live in ways that influence health status (Fertman & Allensworth, 2016). Adjustable risk actions contain, for instance, usage of tobacco, deprived consumption ways, and insufficient physical activities, which back to the growth of chronic ailments (Eldredge et al., 2016). This paper discusses how theoretical perspectives and health promotion models affect the design of a campaign aimed at lessening the occurrence of various health care issues.
Community Health-Grounded Model
Community-grounded health promotion signifies a conceptual basis stressing principal deterrence and a population-centred perspective (Naidoo & Wills, 2016). As per research, community-centred inhibition campaigns are usually incorporated and inclusive, and they are regularly not restricted to healthcare backgrounds (Sharma, 2016). They usually entail social networking and mass communication crusades, and comprehensive education offered to the public (Eldredge et al., 2016). Community-centred programs employ various involvements, aiming at transformation amongst persons, crowds, and establishments, and they regularly integrate plans to generate programs and environmental modifications (Naidoo & Wills, 2016). Significant rudiments of community-centred health promotion plans contain the following: marshalling communities to aggressively take part in attaining program objectives; executing involvements in numerous community surroundings, counting workplaces, dwellings of worship, healthcare amenities, and schools (Page et al., 2015).
Public health personnel assists communities recognize social and health difficulties, and they strategize and execute plans to handle these anomalies (Sharma, 2016). Vigorous community contribution is vital (Fertman & Allensworth, 2016). Community-centred prevention platforms stem from efforts starting in the 1960s to decrease the high levels of cardiac illness found in the United Kingdom, America amid other developed nations (Chou, Prestin, Lyons, & Wen, 2013). The initial programs usually were founded on a medical ideal, concentrating on the identification and management of high-risk persons. Nevertheless, acknowledgment of interactive impacts on health similarly was developing at that time because of epidemiological indications (Chou et al., 2013). In the past days, a novel method of cardiovascular illness deterrence has been established (Torres, 2017). These programs aimed all-inclusive communities and applied social science model to the growth of multiple involvements intended to adjust individual performances and amend the social setting in which actions are moulded (Chou et al., 2013). The vitality of civil society offers a vital environment for positive community-grounded health promotion in the UK, especially since individuals identify and progressively employ the capacity of communities to marshal to handle community matters (Chou et al., 2013).
Community capacity would be viewed as a central flexible intermediating between the undertakings of health promotion involvements and population results (Fertman & Allensworth, 2016). Various extents of community aptitude have been recognized, for instance, management, a sense of effectiveness, trusting dealings, and a culture of frankness and knowledge (Chou et al., 2013). A comprehension of the community’s environment could result in an improved contest with community-centred health promotion intermediations and could deliver implements and resources inaccessible from external managers for making advances in contrast to composite public health difficulties like infant mortality, ferocity, and constituent’s abuse amid others (Kemppainen, Tossavainen, & Turunen, 2013). The basis for community-centred health promotion is the idea that persons cannot be regarded discretely from their social background and milieu and that program integrating numerous involvements spreading past the distinct level have the probability to be more prosperous in transforming behaviours (Fertman & Allensworth, 2016). Social strategizing, locality growth and social action are some of the first concepts that are employed by the healthcare practitioners in ensuring that they campaign for various illnesses and how they could be regulated and prevented (Fertman & Allensworth, 2016).
Socio-cognitive Theory
The reciprocal of associations initiate health social change amid the setting, individual aspects, and qualities of the conduct itself (Lupton, 2015). Self-efficacy is among the most crucial features that define behavioural variation (Fertman & Allensworth, 2016). In situations where individuals do not have an awareness of how their habits upset their health, they have little motive for them to undertake changes that could transform their good routines which they enjoy in alternation with bad ones (Lupton, 2015). Employment of theories concerning health behaviour has inclined to make suitable knowledge of health perils (Chou et al., 2013). It is evident that knowledge forms the precondition for transformation (Kemppainen et al., 2013). However, further, self-impacts required to overcome the weaknesses to assuming current lifestyle routines and upholding them. Beliefs of individual efficacy play a central regulative function in the original setting of the social cognitive theory (Fertman & Allensworth, 2016). Apparent self-efficacy talk about beliefs in one's abilities to form and implement the progressions of action necessitated to generate specified heights of accomplishments (Lupton, 2015). While a sense of one efficacy is anxious about the apparent capabilities to generate impacts, the incident over which personal impact is implemented differs broadly (Eldredge et al., 2016).
Self-efficacy would encompass controlling of one's particular enthusiasm, thought courses, sentimental conditions, and behaviour forms, or varying ecological conditions, relying on which features of life one pursues to accomplish (Prestwich et al., 2014). Efficacy belief is a fundamental base of action. Unless persons consider that they could generate anticipated impacts by their activities, they have little inducement to act or to persist when confronting problems and hindrances (Chou et al., 2013). Use of control necessitates not only skills, but a stout intellect of efficacy to employ them efficiently and steadily under hard situations (Fertman & Allensworth, 2016). Efficacy beliefs not only run in their individual right, but they perform other elements in the regulation of conduct (Prestwich et al., 2014). Healthcare providers could employ self-efficacy in campaigning for particular health issues (Fertman & Allensworth, 2016). Efficacy principles could guide and regulate the motivation of health care providers in deciding their goals set to impact the actions of the ordinary citizens (Prestwich et al., 2014). Belief in the authority to generate results controls how great individuals would persist in the face of difficulties and let-down involvements, and their pliability to hardship (Prestwich et al., 2014).
The beliefs that persons embrace concerning their skills regularly influence whether they generate good or poor application of the skills they hold (Lupton, 2015). Self- suspicions could simply dominate the best of skills (Chou et al., 2013). For that reason, the performance of health-related campaigns intended to educate the public ought to be executed without fear (Fertman & Allensworth, 2016). The campaigns implementers should believe in their skills as they are essential in the performance of such campaigns (Prest et al., 2014). It has been proven that successes shape a stout belief in individual’s efficacy. Let-downs usually destabilize it, especially if setbacks take place before a person sense of self-assurance has been recognized (Prestwich et al., 2014). Furthermore, efficacy should be strengthened via the displaced skills offered by social models (Lupton, 2015).
Health Belief Model (HBM)
Health Belief Model (HBM) is one of the most commonly applied theory in health promotion and education....
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