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Case Response Assignment: Ford Pinto, The CEO Of Ford
Essay Instructions:
For this second case response, consider the case of the Ford Pinto. As the CEO of Ford, what would you have done in this situation? Do you keep the flawed design? Allow the engineers to redesign the car? Something else?
In writing your answer, make sure you:
- determine who the stakeholders are in the situation.
- consider a couple of alternative courses of action.
- briefly examine the ethics of those alternatives.
An extra-good answer to this assignment will relate your decision to one of the theories of responsibility that we studied in this module.
[Though this assignment has several parts, do not answer it with a list or outline. Your reading responses should always be written in coherent paragraphs.]
Essay Sample Content Preview:
Case Response - Ford Pinto
Student’s Name
Institution
Case Response - Ford Pinto
With many cases of accidents involving Ford Pinto, the company faced an ethical dilemma of whether to continue production or redesign its gas tank to guarantee safety. Such decision has to be done in consideration of factors such as company policies, the costs involved, and the interests of the stakeholders.
There are a number of stakeholders involved in the Ford Pinto controversy. One of them is the National Highway Traffic Safety Administration (NHTSA) whose safety standards the company had to adhere to. The customers form another category of stakeholders and are arguably the most important in the situation. Without the customers purchasing the cars, the existence of the company is threatened. With the car causing accidents, the safety of its customers was at risk. Competitors are also p...
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