UPS's Business and Customer Base
Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
MBA 540 MODULE ONE JOURNAL
Name
Instructor
Institution
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Brief Company Overview
UPS is a company that specializes in logistics, packaging, and delivery. It is one of the biggest logistics companies in the world and continues to set the pace in the field. The company was established almost a century ago and continues to perform exemplarily, given the stiff competition in the logistics industry and the increased technological evolution over the years since its establishment. As part of its broad business, the company deals in ocean and air freight, insurance brokerage, and financing (Forbes,n.d.). With such a long history in the industry, the company is doing many things right by making strategic business decisions that last the test of time.
The company’s customer base
The company has quite a broad customer base, ranging from big companies to individuals. According to Yamanouchi (2022), Amazon is the biggest customer for the company, and that means almost the entire clientele of Amazon. There has also been quite a surge in the company's customer base due to increased demand for packaged deliveries during and immediately after the pandemic. To this end, it is clear that the company serves businesses and individuals. This is a product of the relentless improvement of the company's business strategy. The company has embraced a business approach, ensuring a collective responsibility for the entire management and workforce. This is through having key employees own a part of the business (Alonso, 2022). There is also a commitment to staff discipline, as each employee is drawn to the company's long-term vision. There is also a commitment to quality and professional customer service that follows the basics of good logistics, such as proper packaging, effective communication with the client, and timely delivery.
Impact of Events in The Past Year on Its Success and Revenue
The global...