Destination Case: Tourist Attraction Centers In Canada

- Make the case for a specific destination to target a particular tourism segment, that would meet the needs of those travelers, and be beneficial for the community.

- Pick one of the segments from the Destination Canada EQ profiles (www(dot)youtube(dot)com/watch?v=Bm4yHV3K1DY&feature=youtu.be and https://www(dot)destinationcanada(dot)com/en/tools#explorerquotient (go to EQ Profiles' at bottom of page)

- Pick a destination that is a town, city or small region, and identify how you would attract this segment?

• Briefly, introduce and define the concepts of destination marketing and segmentation (use your textbook!)

• Introduce and summarize your segment (use the DC info!)

• Identify and summarize your destination's ‘product' (Use DMO!)

• Identify links between your segment and your destination, and argue why this segment would be a beneficial target market for your destination

 You should discuss some of the following concepts in relation to your topic:

o Traveler motivations (use your textbook!)

o Buyer needs and benefits sought (Inkson & Minnaert, 2012, p. 350)

o Topics related to social and cultural impacts (use your textbook and other examples/articles!)



* Must have the running head and the page number at the top of each page.

* Must includes 1-page references at the end of the essay.

* Must be double spaces and margin 1"(2.54cm).

Thank you.