Crisis Communication Plan of Astros

BB#4: Come up with an INDIVDIUAL "Big Idea" for your Group Crisis Com Plan

Is there something that... Client A - ERCOT or Client B - Boston Gov't Officials. ... can do that will really make an impact by committing to the cause and drive home the goals and key messages of your Crisis Communication Plan?

Use the examples provided here and in this week's supporting materials:

- Firestone “National Tire Pressure Safety Check Day”

- Dominos - The Pizza Turnaround

- IKEA in the Museum

- Burger King's Whopper Detour

- or Haggen-Dazs and the Honey Bees - Ch. 9

- or a community giving campaign ....

- or a viral video...

Come up with an idea (on your own) that your "client" can do to promote their cause/purpose. Be sure to explain what makes it a “big idea.”

Just use enough space to fully explain and support your idea. One to two paragraphs is fine as long as the idea is fully expressed and makes sense.

SAMPLES:

Check out the big ideas in this Crisis Com Plan that I have attached

Also would like the same previous writer to use the references provide in the previous assignments if needed