Simulated News conference (CEO, spokesperson) for a crisis

Simulated News Conference for a Crisis
Student’s Name
Institutional Affiliation
Simulated News Conference for a Crisis
In writing this simulated news conference essay, I chose the role of Chief Executive Officer (CEO). Sometime back, there was an enormous crisis-situation at my place of work, and it attracted the attention of every media outlet due to the implication it had on customers. I work in an insurance firm that has several branches in the entire country. Besides, it happens to be the most prominent insurance firm in the country due to the vast customer base and networks it possesses. Since its establishment five years ago, our insurance firm has won several awards. These are the main noble reasons why our firm is successful in attracting and commanding a massive customer base within a short period. People have gained trust in our firm, thus making it easier to penetrate newer markets. However, a few weeks ago, a new software praised for its performance was in the process of installation by IT experts. The software will help in the running of the various functions in our firm. Primarily, the previous program was overwhelmed by the increasing features and was the reason that an upgrade was needed.
Regrettably, things did not go as planned, and it took more time than we anticipated. The software engineers had advised that the new installation was to take approximately 6 hours. After realizing the time needed for the software configuration, we notified our customers efficiently. The full operation of the software was necessary to ensure that all the glitches were non-existent. We advised the customer service department to give an advance notice via public media so that our customers were aware of the changes. However, the hours designated for the initial configuration “proved futile.” As a result, there was a vast crisis affecting millions of customers all over the nation, hence leading to a nation-wide demonstration. Customers were not in a position to transact their insurance covers on time, and this attracted the media (O’Brien, Freund, & Westman, 2013).
The crisis was exceedingly bad to the extent that it almost crippled the nation’s economy. Besides, the government was one of our major clients, having insured most of their cars with the firm. The situation was getting worse by the moment, and we needed a solution and fast. The conference is taking place at a susceptible period when there are ongoing demonstrat...