How does the concept of product life cycle apply to regal marine products

CASE STUDY 2 QUESTIONS

How does the concept of product life cycle apply to Regal Marine products?

What strategy does Regal use to stay competitive?

What are the likely benefits of the CAD technology?

The specifications for these case studies and the grading rubric can found in the Case Study section in the Introduction & Resources area.



Don't forget to submit your assignment.



RUBRIC

GSCM206 Case Study

GSCM206 Case Study

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeKey elements

All key elements of the assignment are covered in a substantive way:

Introduction, Problem identification, Analysis (pros and cons), Solution choice and rationale, Conclusion

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeContent

The content is comprehensive, accurate, and persuasive. The Case Study is directed toward the appropriate audience.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeLinks theory

The Case Study links theory and relevant material and examples from the course textbook, current experience, and industry practice, and it uses the vocabulary of the theory correctly.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeResponses to key points

Responses to questions address key points correctly. Responses should include the following whenever possible: What is the problem? What options are available? Why was a particular option selected? What conclusion can be drawn from the analysis?

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeConclusion

The conclusion is logical, flows from the body of the paper, and reviews the major points.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeParagraph transitions and paper tone

Paragraph transitions are present and logical and maintain the flow throughout the paper. The tone is appropriate to the content and assignment.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeSentence construction and transitions

Sentences are complete, clear and concise. Sentences are well constructed with consistently strong, varied sentences. Sentence transitions are present and maintained the flow of thought.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeFormat and design

The paper, including the title page, follows the APA sixth edition format. The paper is laid out with effective use of headings, font styles, and white space.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeRules of grammar

Rules of grammar, usage, and punctuation are followed.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeSpelling

Minimum to no spelling errors found.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

Total Points: 40.0



Video Case Product Design at Regal Marine

With hundreds of competitors in the boat business, Regal Marine must work to differentiate itself from the flock. As we saw in the Global Company Profile that opened this chapter, Regal continuously introduces innovative, high-quality new boats. Its differentiation strategy is reflected in a product line consisting of 22 models.



To maintain this stream of innovation, and with so many boats at varying stages of their life cycles, Regal constantly seeks design input from customers, dealers, and consultants. Design ideas rapidly find themselves in the styling studio, where they are placed onto CAD machines in order to speed the development process. Existing boat designs are always evolving as the company tries to stay stylish and competitive. Moreover, with life cycles as short as 3 years, a steady stream of new products is required. A few years ago, the new product was the three-passenger $11,000 Rush, a small but powerful boat capable of pulling a water-skier. This was followed with a 20-foot inboard–outboard performance boat with so many innovations that it won prize after prize in the industry. Another new boat is a redesigned 52-foot sports yacht that sleeps six in luxury staterooms. With all these models and innovations, Regal designers and production personnel are under pressure to respond quickly.



By getting key suppliers on board early and urging them to participate at the design stage, Regal improves both innovations and quality while speeding product development. Regal finds that the sooner it brings suppliers on board, the faster it can bring new boats to the market. After a development stage that constitutes concept and styling, CAD designs yield product specifications. The first stage in actual production is the creation of the “plug,” a foam-based carving used to make the molds for fiberglass hulls and decks. Specifications from the CAD system drive the carving process. Once the plug is carved, the permanent molds for each new hull and deck design are formed. Molds take about 4 to 8 weeks to make and are all handmade. Similar molds are made for many of the other features in Regal boats—from galley and





Barry Render



stateroom components to lavatories and steps. Finished molds can be joined and used to make thousands of boats.