Mission, Vision, and Core Statements - The Hershey Company
Mission, Vision, & Values:
Research a company that has posted its mission and vision statement online. Include the following in your 3-4 page paper, properly formatted per APA 7th edition. A minimum of the company's website, and 2 peer-reviewed sources are required. Remember to both cite and reference. Page count does not include title page, abstract, or reference page(s). I do not require an abstract in this course for any papers.
Identify the company and share its mission and vision statement on the page directly after your title page. Include the organizational values also. The second page of your paper should only contain the company's mission and vision statement along with the organization's values. Cite your source(s).
Review what the company is actually doing including innovations, initiatives, product development, marketing, and so on. How sincerely and effectively do you feel the mission and vision statements reflect the company’s actions? Provide examples.
How does the company live out its values, and how do those values support the company's vision and mission statements?
Explain if the company’s mission and vision statement have helped or hindered its overall success.
What recommendations do you have for the company to be even more successful in ensuring that vision, mission, and values are supported by all employees?
Late assignments will not be accepted unless you have notified me prior to the due date and there are extenuating circumstances present. Internet essay sites, blogs, and Wiki-type sites will never be accepted as credible sources in this course.
Mission, Vision, and Core Statements - The Hershey Company
Your Name
Subject and Section
Professor’s Name
October 7, 2022
Hershey Company
1 Mission: “At the Hershey Company, we make chocolate brands that people love.”
2 Vision: “To make chocolate accessible to everyone.”
3 Organizational Values: “Devoted To The Legacy, Selfless Spirit Of Service, Team-Focused, and Respectful Of Others.” (The Hershey Company, n.d.)
1 Review what the company is doing, including innovations, initiatives, product development, marketing, etc. How sincerely and effectively do you feel the mission and vision statements reflect the company’s actions? Provide examples.
Understanding the relationship between a company’s values and its organizational culture is essential for every manager. It allows him to better understand how to navigate through various challenges while staying focused on the company's primary goal. In line with this, the Hershey Company is one of the world's most successful and famous chocolate companies. As of today, the company has more than 90 brands in almost every country around the world, thereby suggesting its dominance in the world market.
Accordingly, recent reports state that the main focus of the Hershey company these days includes the development of new flavors and strengthening its position in the organic food market (Schouten, 2021). Additionally, it has remained consistent in building its low-sugar and sugar-free lineup in all of its product development niches, whether it be candy bars, chocolates, or peanut-based products, among others. This led to the company acquiring Lily’s, which would help in its product development goals.
In line with its mission statement and vision, it seems that the goal of increasing everyone’s access to chocolates is a collateral goal. As said, most of the company’s innovation efforts are focused on diversification of its product lineup as compared to reducing its price range. In the book written by Kurie (2018), the author noted how the company’s goals have always been for the diversification of its product portfolio, which was beneficial for its expansion due to increased consumer awareness, reduced risks of alternatives, and the increased of its supplier networks, to name a few. However, the author of this article believes that this would partially affect its goal of increasing accessibility.
On the one hand, this strategy would help increase accessibility as it increases its logistics networks and the diversification of products mean that consumers who have allergies to some ingredients would have more options to choose from. In line with its mission statement, this would show a sincere effort to increase access to chocolate snacks.
On the other hand, however, this strategy does not directly target one of the problems in access, which is the higher costs of chocolate snacks. Addressing this should be one of the company’s main g...