Milaidhoo Island Maldives: Success Factors and Pertinent Problems and Issues
This assignment aims to enhance learners' capacity for applying the fundamental concepts of strategic management to a chosen Maldivian company within the Tourism Industry.All information utilized must be current,dated no earlier than 2019, with the exception of the company's historical background.
Requirement:
Perform an external environmental analysis alongside an internal environmental assessment of a chosen Maldivian company within the Tourism Industry. Identify and analyse the crucial success factors, as well as the pertinent problems and issues within the company that require attention.
Provide recommendations for future strategies to foster the company's growth and development
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Clear and comprehensive
introduction covering the company’s history (Maldivian guest house) and its development, vision, mission statement and values.
Detailed external environmental analysis using PESTEL. All the elements were correctly classified.
Detailed internal environmental analysis using SWOT. All the elements were correctly classified.
All critical success factors were identified and analysed. Actual examples were given.
4 pertinent problems and issues that need to be addressed were identified and analysed.
4 feasible strategies were given with sound justifications.
At least 8 evidences are cited and references provided (in-text and end-of- the-text).
Strategic Management
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Introduction
Milaidhoo Island Maldives, a picnic island in the UNESCO Biosphere Reserve, has captivated the world's elite since its founding (Milaidhoo Home, 2023). From a modest picnic spot frequented by safari boats to an extravagant haven representing the peak of Maldivian culture and natural beauty, the island has seen it throughout its long and eventful history. Milaidhoo's ethos, which it embarked on in November 2016, is firmly based on island existence, barefoot luxury, and genuine Maldivian hospitality.
Vision
In Milaidhoo's immersive world, visitors do not just stop by; they become a part of it. The resort sees itself as a symbol of genuine Maldivian hospitality rather than just another opulent resort. Baa Atoll is a UNESCO Biosphere Marine Sanctuary; consequently, protecting and celebrating its coral reefs and marine life is central to this plan. As the protectors of this wilderness, Milaidhoo envisions a time when luxury and sustainability exist harmoniously.
Mission
The Maldives' Milaidhoo Island aims to revolutionize the luxury travel industry by blending modern amenities with the island's storied past and natural splendor. Every element, ranging from the design of the villas inspired by Maldivian culture to the distinctive dining options, is carefully designed to offer guests a cohesive narrative, transforming them from mere vacationers into active participants in the storytelling experience. Milaidhoo's mission is to provide reimagined luxury experiences while remaining steadfast in its dedication to protecting and celebrating the island's natural wonders and thriving marine life. This goal is supported by a dedication to offering heartfelt, genuine hospitality that makes visitors feel welcomed and appreciated at home on this idyllic island.
Values and Statements of Milaidhoo Island Resort
Providing guests with unforgettable adventures steeped in authentic Maldivian culture is a top priority at the Milaidhoo Island Maldives Resort. The resort epitomizes the height of luxury combined with true cultural immersion, as evidenced by prestigious awards like the CONDE NAST